Fashion Quarterly - - Profile -

Whether they’re send­ing se­nior

ci­ti­zens down the run­way in se­quins, or crown­ing the win­ner of

New Zealand’s Next Top Model on the cat­walk, World is one brand that can be counted on to en­ter­tain

at NZFW – an event so of­ten dom­i­nated by se­ri­ous and som­bre col­lec­tions. “Fash­ion shows can be so bor­ing and self-serv­ing,” says World’s Benny Cas­tles. “We want peo­ple to en­joy the ex­pe­ri­ence and

some­times that means we glue crys­tals to a model's face.” In the

op­po­site cor­ner, an hon­ourable men­tion must go to Kate Sylvester for bring­ing the room to tears with her aptly-ti­tled 2005 show, ‘Stop Your Sob­bing’. The de­signer also scored back-to-back wins in 2014 and 2015 with her emo­tion­ally charged, al­beit more cheer­ful shows, in­spired by the novelist Donna Tartt, and Pi­casso’s many

muses re­spec­tively.

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