The trend we love to hate is back
Picture a velour, Juicy Couture tracksuit. A pair of mesh, Chinese-inspired slipper slides. A tube top and a head scarf in clashing patterns. No, it isn’t a Buzzfeed listicle of the most cringeworthy trends of the early 2000s, it’s the highlights of the spring/summer 2017 collections. The tracksuit is Vetements and the slipper slides are Gypsy Sport. The tube top and headscarf combination is Miu Miu. Meanwhile, Kylie Jenner is wearing a Von Dutch trucker cap and Rosie Huntington-Whitely is an ambassador for Ugg. Welcome to the 2000s redux. That’s right, grab your Nokia 3315 and your Fendi baguette, we’re going back to the future.
Over the course of fashion’s history, the period between 2000 and 2006 is the one many of us would most like to forget. But perhaps destroying all those photos of ourselves wearing kitten-heel jandals and denim miniskirts over ¾ leggings is where we went wrong – those who cannot remember the past are condemned to repeat it, after all. Paradoxically, we cling to the pop culture of this time like nothing else: Gilmore Girls: A Year in the Life is set to be the television event of the summer, and any mention of a Sex and the City reunion has us cueing up S06E01 and mixing cosmopolitans like they never went out of fashion. Before we begin adorning ourselves in new-season Lanvin corsages like the second coming of Carrie Bradshaw, however, should we consider saying ‘no’ to nostalgia?
For starters, the 2000s style revival feels a little premature, falling short of the typical 20 years it takes for most
trends to come
The 2000s are making a comeback, says Phoebe Watt Unlike the Y2K bug, this is not a drill. The 2000s revival is here, the question is how we deal with it
full circle. Perhaps it’s a function of our increasingly limited attention spans in this age of too much information and instant gratification. Certainly fashion’s current obsession with the ’90s is on borrowed time, there being only so many more mom jeans and mules and microflorals we can work into our wardrobes. But if we are already taking inspiration from Mischa Barton circa The OC (skinny scarves! babydoll dresses! hipster jeans!), does that mean that this year’s biggest trends – pyjama dressing and deconstructed shirting – will be resurrected by 2025?
The question of whether it would pay to hang onto these items raises another: is an item ‘vintage’ if you pull it out of storage after less than a decade? And if it’s on-trend enough to be put back in rotation, are you wearing it ironically or in earnest? With Henry Holland having just cooked up a new batch of his famous slogan T-shirts featuring updated tributes to models of the moment Gigi and Bella Hadid, Karlie Kloss and Kendall Jenner, those of us that kept our Agyness Deyn and Hedi Slimane versions from 2007 will soon find out.
The more immediate problem we face is how to negotiate this millennium minefield. Sure, there are certain things that we would gladly have back from the early 2000s – Marc Jacobs’ entire AW04 collection for Louis Vuitton being one of them. But there are other trends that we are simply not ready for. The bubble-hem skirts. The sparkly boleros. The fedoras. The flagrant displays of midriffs and pelvic bones. All of the superfluous layering.
Unlike the Y2K bug, this is not a drill. The 2000s revival is here, the question is how we deal with it. Fashion is meant to be fun – and let’s not pretend we didn’t all have a blast in our glitter denim flares and our asymmetric going-out tops the first time around. As 2000s icon Paris Hilton once wisely said: “If you don’t even know what to say, just be like, ‘that’s hot’,” and maybe this is the attitude we all need to take.
Just not when it comes to Crocs. Sorry, Christopher Kane – they weren’t hot in 2006 and they aren’t hot now. Stop trying to makes Crocs happen.