REBECCA’S TIPS FOR MAKING A BOLD MOVE:
X A good idea is equal parts creativity and cashflow. Don’t just pick a pretty font.
X Get a positive mentor, someone who encourages you to think things through but still keeps you feeling inspired. Deflated is not an emotion a start-up business can aord.
X Don’t just talk about it, do it. Nike nailed it with their slogan!
X Think bigger than just your competitors and be inspired by other businesses from around the world. There is nothing wrong with reworking someone else’s oering. Just make sure it reflects your brand value.