RE­BECCA’S TIPS FOR MAK­ING A BOLD MOVE:

Fashion Quarterly - - Report -

X A good idea is equal parts cre­ativ­ity and cash­flow. Don’t just pick a pretty font.

X Get a pos­i­tive men­tor, some­one who en­cour­ages you to think things through but still keeps you feel­ing in­spired. De­flated is not an emo­tion a start-up busi­ness can aord.

X Don’t just talk about it, do it. Nike nailed it with their slo­gan!

X Think big­ger than just your com­peti­tors and be in­spired by other busi­nesses from around the world. There is noth­ing wrong with re­work­ing some­one else’s oer­ing. Just make sure it re­flects your brand value.

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