Cavalier Bremworth’s Siren carpet is created with a 100% regenerated fibre made entirely from recycled synthetics – including fishing nets
It might feel like walking on air to some, but it’s actually walking on the world’s first fully sustainable nylon 6 fibre Econyl. It’s all part of a commitment to sustainability that’s seen Cavalier Bremworth partner with Aquafil, an Italian company that’s been a pioneer in developing initiatives that do more than pay lip service to caring for the environment. Aquafil spent 25 million euros developing the technology used to make carpet from recycled nylon waste, including fishing nets recovered from the ocean. When we explained to our model, Ella, that she’d be competing for attention with some re-purposed fishing nets, she looked a little askance. A catwalk this wasn’t. Once the pieces went on the wall everyone at the shoot had the same response as our creative director Marcel Gull: “This isnt like an ordinary shoot,” he said. “It’s like we’re in the middle of an art installation. The carpet makers join other top brands, such as Levi’s, La Perla and Speedo in using Econyl. The partnership is also a clear signal that the New Zealand carpet company “is back, but with a fresher more
modern perspective,”according to CEO Paul Alston.