COVER VER­SION

Cava­lier Brem­worth’s Siren car­pet is cre­ated with a 100% re­gen­er­ated fi­bre made en­tirely from re­cy­cled syn­thet­ics – in­clud­ing fish­ing nets

Fashion Quarterly - - Profile -

It might feel like walk­ing on air to some, but it’s ac­tu­ally walk­ing on the world’s first fully sus­tain­able ny­lon 6 fi­bre Econyl. It’s all part of a com­mit­ment to sus­tain­abil­ity that’s seen Cava­lier Brem­worth part­ner with Aquafil, an Ital­ian com­pany that’s been a pi­o­neer in de­vel­op­ing ini­tia­tives that do more than pay lip ser­vice to car­ing for the en­vi­ron­ment. Aquafil spent 25 mil­lion eu­ros de­vel­op­ing the tech­nol­ogy used to make car­pet from re­cy­cled ny­lon waste, in­clud­ing fish­ing nets re­cov­ered from the ocean. When we ex­plained to our model, Ella, that she’d be com­pet­ing for at­ten­tion with some re-pur­posed fish­ing nets, she looked a lit­tle askance. A cat­walk this wasn’t. Once the pieces went on the wall ev­ery­one at the shoot had the same re­sponse as our cre­ative di­rec­tor Mar­cel Gull: “This isnt like an or­di­nary shoot,” he said. “It’s like we’re in the mid­dle of an art in­stal­la­tion. The car­pet mak­ers join other top brands, such as Levi’s, La Perla and Speedo in us­ing Econyl. The part­ner­ship is also a clear sig­nal that the New Zealand car­pet com­pany “is back, but with a fresher more

mod­ern per­spec­tive,”ac­cord­ing to CEO Paul Al­ston.

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