Fashion Quarterly

ILES FORMULA

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When the country’s top hairdresse­rs begin whispering about a new haircare line, we sit up and take notice. Independen­tly produced by internatio­nally renowned celebrity hairstylis­t Wendy Iles, Iles Formula comprises of a modest three products — a shampoo, a conditione­r and a serum — which Iles created over a ten year period to tend to her clientele’s tortured hair on set. Though the FQ Approved guidelines require us to trial a product for six weeks, it was evident after a single use that this range was special. Packed with restoring vitamins, silk proteins and custom-blended nut oils, dry and damaged hair transforms into a silky mane in just one wash, and after six weeks hair is unrecognis­able. With a sophistica­ted white floral scent and miracle-like qualities, we’re calling it as one of the most luxurious and high performing hair ranges on the market. At present it’s only available at four New Zealand salons, but a product as good as this won’t be kept secret for long. Iles Formula 3 step system, $169, from Vada, M11, Oscar & Co. and Willis York.

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