THE FQ AP­PROVED GUIDE­LINES

Fashion Quarterly - - Beauty -

Ef­fi­cacy

Prod­ucts must do what they prom­ise on

the packet, within the promised time­frame and to the high­est of stan­dards.

Pay­off

Makeup prod­ucts must have ex­cep­tional colour pay­off, qual­ity for­mu­la­tion and be

a plea­sure to ap­ply.

Per­for­mance

All prod­ucts must per­form in a real life en­vi­ron­ment. We ex­am­ine longevity, per­for­mance

and wear in a num­ber of dif­fer­ent sce­nar­ios.

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