Ovna Ovich

Fashion Quarterly - - Style -

Since launch­ing Ovna Ovich in 2012, de­signer Ma­rina Davis has been com­mit­ted to cre­at­ing en­vi­ron­men­tally and so­cially aware work with a story to tell. Pre­fer­ring to “es­chew trends in favour of qual­ity, tac­til­ity and un­ex­pected details”, Ma­rina pre­dom­i­nantly works with nat­u­ral fi­bres like linen and silk, and all gar­ments are made lo­cally us­ing pro­duc­tion tech­niques that min­imise waste.

In 2017, Ovna Ovich made its solo de­but at New Zealand Fash­ion Week with a ’70s-tinged col­lec­tion of play­ful pro­por­tions, fine lo­cally spun merino knits and hand-dyed denim pieces. The show led to the la­bel gain­ing rep­re­sen­ta­tion at on-the-pulse on­line re­tailer Gar­men­tory, and you can ex­pect more big things from Ma­rina this year as she shifts fo­cus into grow­ing sales in­ter­na­tion­ally.

Ovna Ovich de­liv­ers com­fort and qual­ity with un­ex­pected details in nat­u­ral fi­bres such as linen and silk.

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