Jar­rad God­man

Fashion Quarterly - - Style -

Ex­per­i­men­tal pat­tern­mak­ing and in­tel­lec­tual de­sign based on bi­ol­ogy, psy­chol­ogy and self-dep­re­cat­ing hu­mour are the cor­ner­stones of Jar­rad God­man’s epony­mous la­bel.

After grad­u­at­ing from AUT, Jar­rad found early sup­port in Jimmy D de­signer James Dob­son — and it’s easy to see why. Fans of James’ smart, ir­rev­er­ent, neo-goth vibes will find plenty to love about Jar­rad’s work too.

His attention to de­tail is ev­i­dent in the cus­tom silk print used in AW18 col­lec­tion The Gar­den, with the de­signer spend­ing “count­less hours” dig­i­tally plac­ing thou­sands of flow­ers and hun­dreds of hid­den in­sects over a large area to en­sure no two gar­ments are the same. “The longer you look at the print, the more in­ter­est­ing things you’ll find.”

Jar­rad God­man put the petal to the metal, dig­i­tally ar­rang­ing thou­sands of flow­ers and in­sects for his silk print (be­low).

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