Experimental patternmaking and intellectual design based on biology, psychology and self-deprecating humour are the cornerstones of Jarrad Godman’s eponymous label.
After graduating from AUT, Jarrad found early support in Jimmy D designer James Dobson — and it’s easy to see why. Fans of James’ smart, irreverent, neo-goth vibes will find plenty to love about Jarrad’s work too.
His attention to detail is evident in the custom silk print used in AW18 collection The Garden, with the designer spending “countless hours” digitally placing thousands of flowers and hundreds of hidden insects over a large area to ensure no two garments are the same. “The longer you look at the print, the more interesting things you’ll find.”
Jarrad Godman put the petal to the metal, digitally arranging thousands of flowers and insects for his silk print (below).