JAS­MIN SCOTT JAS­MIN SPAR­ROW

@jas­minspar­row­jew­ellery jas­minspar­row.com

Fashion Quarterly - - Pro­file -

Con­fi­dent and un­apolo­getic, the Jas­min Spar­row woman is one of wit, strength and in­tel­li­gence. This ac­cord­ing to brand founder and de­signer, Jas­min Scott, who launched the jew­ellery la­bel in 2014 in re­sponse to a mar­ket “flooded with prod­ucts” of seem­ingly lit­tle sub­stance. “I wanted to make sus­tain­able pieces that were clas­sic and de­signed to last,” says the 30-year-old mother of one. “My favourite pieces of jew­ellery are ones my own mother and grand­mother have passed down to me, and that’s what I hope to see hap­pen with my pieces.” Based in Auck­land, Jas­min com­pleted a year-long art and de­sign course at Massey Uni­ver­sity in Welling­ton in her early 20s, af­ter which she dab­bled in a num­ber of cre­ative pur­suits, in­clud­ing cos­tum­ing and styling for mu­sic videos and pho­to­shoots. But re­al­is­ing jew­ellery-mak­ing was her call­ing, she be­gan work­ing to­wards a diploma in jew­ellery de­sign which she com­pleted in 2011. Re­lo­cat­ing to Waihi Beach with her hus­band and baby soon af­ter, she ran work­shops from a shared stu­dio and si­mul­ta­ne­ously started build­ing her brand and its cus­tomer base. “I was mak­ing pieces for friends and fam­ily, then as de­mand grew I launched my web­site. When the de­mand started to out­grow my mak­ing ca­pa­bil­i­ties, I re­alised there was po­ten­tial there,” she says. With a $5000 loan from her par­ents, the de­signer trav­elled to Bali where she pulled to­gether a team of six lo­cal jew­ellers who she con­tin­ues to work closely with in cre­at­ing the sculp­tural, re­cy­cled ster­ling sil­ver and 18-carat-gold-plated pieces that are her sig­na­ture. “They’re bold, el­e­gant and time­less,” she says. “State­ment-wor­thy, yet eas­ily wear­able.”

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