ALEXAN­DRA DODDS ALEXAN­DRA DODDS

@alexan­dra.dodds alexan­dradodds.com

Fashion Quarterly - - Pro­file -

Aself-taught jew­eller with a Bach­e­lor of Fine Arts from Auck­land’s White­cliffe Col­lege of Arts and De­sign, Alexan­dra Dodds’ ca­reer kicked off un­ex­pect­edly when she be­gan sell­ing the bronze-cast rings off her own hands to cus­tomers at the busy Auck­land café where she worked. “I started with about seven, quite large sculp­tural rings,” she says. “Peo­ple would re­quest com­mis­sions and then through word of mouth I was ap­proached by stock­ists. Soon with enough mo­men­tum to take her side hus­tle full-time, 31-year-old Alexan­dra moved to Syd­ney where she is now mak­ing a name for her­self in the fine jew­ellery mar­ket. Cus­tom en­gage­ment, wed­ding and spe­cial oc­ca­sion pieces are her new fo­cus — all with an edge, of course. “My cus­tomers look for some­thing unique and per­sonal,” she says. “They don’t need the big­gest white di­a­mond soli­taire, they have their own sense of style and aren’t in­flu­enced by tra­di­tion or trends.” In ad­di­tion to the tex­tured hoop ear­rings that have long been her brand’s sig­na­ture, big sellers in­clude her ‘wonky’ wed­ding rings, com­pris­ing hand-carved bands left plain, or em­bed­ded with di­a­monds and sap­phires. “I grav­i­tate to­wards in­ter­est­ing tex­tures, so I like to mix met­als and em­bed lit­tle gems on any sur­face or into any crevasse,” says the de­signer. The tex­tures, shapes and geom­e­try found in na­ture are a key in­flu­ence, and the nat­u­ral world re­mains front of mind for Alexan­dra when se­lect­ing ma­te­ri­als and think­ing about pro­duc­tion pro­cesses. “My ma­te­ri­als have very trans­par­ent sup­ply chains — from Aus­tralian-ori­gin gems with cer­tifi­cates of trace­abil­ity, to gold and sil­ver made from re­cy­cled, re­fined metal, to the hand-made leather by-prod­uct pouches I use in lieu of dis­pos­able pack­ag­ing,” she says. “All busi­ness own­ers should be aware of the en­vi­ron­men­tal and so­cial im­pact of their prod­ucts.”

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