Fashion Quarterly - - News -

Fluid fab­rics and clean sil­hou­ettes come to­gether with strong prints by Swedish il­lus­tra­tor Moa Bartling for H&M Stu­dio SS18, drop­ping March 1. Cre­ative di­rec­tor Pernilla Wohlfahrt was in­spired by Ja­pan’s ur­ban/nat­u­ral di­chotomy and says the jux­ta­po­si­tion of glam­orous and un­pre­ten­tious el­e­ments speaks to the vi­vac­ity of women.

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