GOTTA LOVE THAT VI­TA­MIN C

Fashion Quarterly - - Beauty -

The one thing beauty ed­i­tors have en­coun­tered this sea­son more often than all-nat­u­ral skin­care start-ups? Vi­ta­min C. Hav­ing ad­dressed pre­vi­ous is­sues with sta­bil­ity and ease of ab­sorp­tion, new-gen creams, pow­ders and serums con­tain­ing the an­tiox­i­dant are be­ing touted as the next big thing for slow­ing the signs of age­ing and achiev­ing brighter, tighter, bet­ter-look­ing skin. New stud­ies show it helps the skin pro­tect it­self from en­vi­ron­men­tal ag­gres­sors and speeds re­gen­er­a­tion too.

Der­ma­log­ica’s Caro­line Parker ex­plains, “Hu­mans can’t make vi­ta­min C, so in­stead we have to rely on get­ting it from our diet. Top­i­cal ap­pli­ca­tion of vi­ta­min C has been shown to de­liver more to the skin than tak­ing an oral sup­ple­ment.”

To pro­tect and strengthen your skin: “The ap­pli­ca­tion of an­tiox­i­dant vi­ta­min C re­duces the ef­fect of UV ex­po­sure and in­creases skin’s firm­ness.”

To boost col­la­gen: “Vi­ta­min C sup­presses the ac­tion of en­zymes in our skin that break down col­la­gen.”

For a brighter com­plex­ion: “Vi­ta­min C re­duces pig­men­ta­tion and evens out your skin tone.”

For ab­sorp­tion: “Vi­ta­min C ap­plied top­i­cally does not wash off — it ac­tu­ally ab­sorbs into the tis­sue and struc­ture of your skin af­ter ap­pli­ca­tion.”

Der­ma­log­ica Bi­o­lu­min-C Serum, $159. Skin­smithsVi­ta­min C Booster, $45. En­v­i­ron In­tense C-Boost Mela-Even Cream, $90. Drunk Ele­phant C-Tango Mul­tivi­ta­min Eye Cream, $102.

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