Ran­gi­tikei gets re­brand

Feilding-Rangitikei Herald - - The Rangitikei -

Ran­gi­tikei Tourism has re­branded, re­freshed and has re­launched for the start of sum­mer as Ran­gi­tikei.com.

Drop­ping the word tourism and push­ing the name of their long-run­ning web­site to the fore is all part of their makeover and new strat­egy. Tak­ing a larger role in eco­nomic de­vel­op­ment of the dis­trict, the re­de­vel­oped web­site is set to be the por­tal for all things Ran­gi­tikei. It will have more con­tent cov­er­ing all types of busi­ness, de­vel­op­ment, events, ac­tiv­i­ties, eco­nomic, real es­tate, com­mu­nity sup­port and in­for­ma­tion.

’’In the past ran­gi­tikei.com has been per­ceived to only sup­port tourism op­er­a­tors when this has not been the case. Hence the com­mit­tee looked to re-brand and drop the name tourism,’’ says co­or­di­na­tor Re­becca McNeil.

Ran­gi­tikei Tourism is a dis­trict tourism or­gan­i­sa­tion whose main fo­cus is to pro­mote Ran­gi­tikei as a vis­i­tor des­ti­na­tion and a great place to be. It works in lwith coun­cil and is sup­ported by a mem­ber­ship of busi­ness own­ers who an­nu­ally se­lect a com­mit­tee. Pri­mar­ily they de­velop pro­mo­tional op­por­tu­ni­ties within New Zealand and be­yond by main­tain­ing on­line por­tals and so­cial me­dia for the dis­trict, cre­ate and man­age the dis­trict vis­i­tor, cy­cle ways and maps.

Guest sur­veys have shown that vis­i­tors to Ran­gi­tikei come from all over the globe and par­tic­u­larly en­joy their time get­ting away from the hus­tle and bus­tle of the city to es­cape for a uniquely kiwi ex­pe­ri­ence. More and more vis­i­tors from neigh­bour­ing ci­ties are dis­cov­er­ing Ran­gi­tikei as their big back­yard too. ’’We have many re­gional vis­i­tors who come for week­end es­capes,’’ says Re­becca.

The mag­nif­i­cent land­scape of the dis­trict pro­vides a mas­sive range of ac­tiv­i­ties and at­trac­tions that keep vis­i­tors com­ing back. The town­ships of Bulls, Mar­ton, Hun­ter­ville and Tai­hape are vi­brant with spe­cialty shops and pop­u­lar cafes. The vil­lages, in­clud­ing Tu­rak­ina beach set­tle­ment are very much a part of the to­tal ex­pe­ri­ence of Ran­gi­tikei. The small town com­mu­nity spirit, re­laxed and wel­com­ing lo­cals all add to the friendly coun­try ex­pe­ri­ence.

Ran­gi­tikei.com also cre­ate and man­age the dis­trict cy­cle­ways and their state high­way sig­nage. The cy­cle way is over 170 kilo­me­tres long and made up of four cy­cle trails. It starts south of the vol­canic plateau and fol­lows the Ran­gi­tikei River to the sea. With breath-tak­ing scenery the Ran­gi­tikei Gorges to Sea Trails of­fer some­thing for ev­ery­one, from a leisurely fam­ily out­ing to an almighty chal­lenge for the fittest of cy­clists.

The new Ran­gi­tikei.com logo is a coloured mo­saic that rep­re­sents the hills of the Ran­gi­tikei and the river that snakes through the re­gion. While Rangi­itkei.com will con­tinue to cham­pion tourism and at­trac­tions, it will now be eas­ier for peo­ple to con­nect both lo­cally and glob­ally across mul­ti­ple plat­forms on all things Ran­gi­tikei.

Ran­gi­tikei, play­ground of the re­gion and pop­u­lar week­end es­capes.

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