Rangitikei gets rebrand
Rangitikei Tourism has rebranded, refreshed and has relaunched for the start of summer as Rangitikei.com.
Dropping the word tourism and pushing the name of their long-running website to the fore is all part of their makeover and new strategy. Taking a larger role in economic development of the district, the redeveloped website is set to be the portal for all things Rangitikei. It will have more content covering all types of business, development, events, activities, economic, real estate, community support and information.
’’In the past rangitikei.com has been perceived to only support tourism operators when this has not been the case. Hence the committee looked to re-brand and drop the name tourism,’’ says coordinator Rebecca McNeil.
Rangitikei Tourism is a district tourism organisation whose main focus is to promote Rangitikei as a visitor destination and a great place to be. It works in lwith council and is supported by a membership of business owners who annually select a committee. Primarily they develop promotional opportunities within New Zealand and beyond by maintaining online portals and social media for the district, create and manage the district visitor, cycle ways and maps.
Guest surveys have shown that visitors to Rangitikei come from all over the globe and particularly enjoy their time getting away from the hustle and bustle of the city to escape for a uniquely kiwi experience. More and more visitors from neighbouring cities are discovering Rangitikei as their big backyard too. ’’We have many regional visitors who come for weekend escapes,’’ says Rebecca.
The magnificent landscape of the district provides a massive range of activities and attractions that keep visitors coming back. The townships of Bulls, Marton, Hunterville and Taihape are vibrant with specialty shops and popular cafes. The villages, including Turakina beach settlement are very much a part of the total experience of Rangitikei. The small town community spirit, relaxed and welcoming locals all add to the friendly country experience.
Rangitikei.com also create and manage the district cycleways and their state highway signage. The cycle way is over 170 kilometres long and made up of four cycle trails. It starts south of the volcanic plateau and follows the Rangitikei River to the sea. With breath-taking scenery the Rangitikei Gorges to Sea Trails offer something for everyone, from a leisurely family outing to an almighty challenge for the fittest of cyclists.
The new Rangitikei.com logo is a coloured mosaic that represents the hills of the Rangitikei and the river that snakes through the region. While Rangiitkei.com will continue to champion tourism and attractions, it will now be easier for people to connect both locally and globally across multiple platforms on all things Rangitikei.
Rangitikei, playground of the region and popular weekend escapes.