Animator’s monster music video a hit
An award-winning Franklin animator has won a top children’s music video award - again.
After claiming the New Zealand On Air Best Children’s Music Video title in 2013, Raymond McGrath has taken out the competition for a second time.
Having been a finalist for this award three times prior, McGrath, of Mauku, knew this year’s competition would be tough. However, success was on the big screen for the artist.
‘‘I simply presumed one of the other finalists would win. It’s always nice when something you created for the joy of creating is recognised by others as being worthy of an award - especially when the competition was of such high quality.’’
McGrath’s award winning
‘‘It's always nice when something you created for the joy of creating is recognised by others as being worthy of an award.’’
video, Monstomping, is part of his Monster children’s book series and was designed to compliment his latest book,
The music video, which McGrath animated by hand, stands alone as a story in itself and adds to the overall reading experience.
McGrath said it is an introduction to the picture book and allows the reader to gauge character personality before reading it.
‘‘It’s a bit like when you read a story and you get this voice in your head for what the characters sound like. It’s a way of giving your audience, ‘this is what he sounds like, this is the character, this is what he’s like’.
’’Songs are a really good way to do it because it’s fun, and if you get the right melody and the right hook it becomes entertaining.’’
The songs and music videos, which are written and recorded by McGrath with the help of a friend, were initially an experiment. However, after the songs gained a positive response from publishing company, Penguin Books, he opted to integrate them into his monster book series.
‘‘If you can get them [the readers] connected and thinking, you find that they become a lot more engaged in the project.’’
The children’s music awards, hosted by Australasian Performing Rights Association and Australasian Mechanical Copyright Owners Society, were created to support the New Zealand composers that write for youth, a philosophy McGrath defends.
‘‘I would like to raise awareness for the children’s music industry, children’s publishing, the awards and the cool stuff people are doing for kids.’’ It’s one of those creative areas that not a great deal of people know about.’’
McGrath has a message for young creatives.
‘‘If you get an idea - whatever it is - be fearless and go for it. Build, paint, sing, draw, write then rewrite, study, learn, practice, curse and fight with it until it is done. You must get it out of your head and out in the world. This is what art and creativity truly is.’’
Raymond McGrath has claimed the New Zealand On Air Best Children’s Music Video title.