An­i­ma­tor’s monster mu­sic video a hit


An award-winning Franklin an­i­ma­tor has won a top chil­dren’s mu­sic video award - again.

Af­ter claim­ing the New Zealand On Air Best Chil­dren’s Mu­sic Video ti­tle in 2013, Ray­mond McGrath has taken out the com­pe­ti­tion for a sec­ond time.

Hav­ing been a fi­nal­ist for this award three times prior, McGrath, of Mauku, knew this year’s com­pe­ti­tion would be tough. How­ever, suc­cess was on the big screen for the artist.

‘‘I sim­ply pre­sumed one of the other fi­nal­ists would win. It’s al­ways nice when some­thing you cre­ated for the joy of cre­at­ing is recog­nised by oth­ers as be­ing wor­thy of an award - es­pe­cially when the com­pe­ti­tion was of such high qual­ity.’’

McGrath’s award winning

‘‘It's al­ways nice when some­thing you cre­ated for the joy of cre­at­ing is recog­nised by oth­ers as be­ing wor­thy of an award.’’

video, Mon­stomp­ing, is part of his Monster chil­dren’s book se­ries and was de­signed to com­pli­ment his lat­est book,

The mu­sic video, which McGrath an­i­mated by hand, stands alone as a story in it­self and adds to the over­all read­ing ex­pe­ri­ence.

McGrath said it is an in­tro­duc­tion to the picture book and al­lows the reader to gauge char­ac­ter per­son­al­ity be­fore read­ing it.

‘‘It’s a bit like when you read a story and you get this voice in your head for what the char­ac­ters sound like. It’s a way of giv­ing your au­di­ence, ‘this is what he sounds like, this is the char­ac­ter, this is what he’s like’.

’’Songs are a re­ally good way to do it be­cause it’s fun, and if you get the right melody and the right hook it be­comes en­ter­tain­ing.’’

The songs and mu­sic videos, which are writ­ten and recorded by McGrath with the help of a friend, were ini­tially an ex­per­i­ment. How­ever, af­ter the songs gained a pos­i­tive re­sponse from pub­lish­ing com­pany, Pen­guin Books, he opted to in­te­grate them into his monster book se­ries.

‘‘If you can get them [the readers] con­nected and think­ing, you find that they be­come a lot more en­gaged in the project.’’

The chil­dren’s mu­sic awards, hosted by Aus­tralasian Per­form­ing Rights As­so­ci­a­tion and Aus­tralasian Me­chan­i­cal Copy­right Own­ers So­ci­ety, were cre­ated to sup­port the New Zealand com­posers that write for youth, a phi­los­o­phy McGrath de­fends.

‘‘I would like to raise aware­ness for the chil­dren’s mu­sic in­dus­try, chil­dren’s pub­lish­ing, the awards and the cool stuff peo­ple are do­ing for kids.’’ It’s one of those cre­ative ar­eas that not a great deal of peo­ple know about.’’

McGrath has a mes­sage for young creatives.

‘‘If you get an idea - what­ever it is - be fear­less and go for it. Build, paint, sing, draw, write then re­write, study, learn, prac­tice, curse and fight with it un­til it is done. You must get it out of your head and out in the world. This is what art and cre­ativ­ity truly is.’’

Ray­mond McGrath has claimed the New Zealand On Air Best Chil­dren’s Mu­sic Video ti­tle.

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