Pharmacy’s funny video charms judges
The Pukekohe Business Association’s Best in Business Awards rounded off with a black tie awards ceremony on July 29. Today we profile Outstanding Submission Award winner, Liddells Pharmacy. Ruwade Bryant reports.
‘‘Insert into the appropriate hole on your computer, turn up the volume, sit back and have a laugh with us.’’
These were the instructions that lined the outside of a brown, plastic pill vial containing the Liddells Pharmacy’s Pukekohe Business Association’s Best in Business Awards submission on a USB stick, which helped them claim this year’s Outstanding Submission Award.
The USB stick contained a three and a half minute video that outlined five questions each finalist was required to answer in their submission.
The video also contained humour such us a screen-shot of the pharmacy’s only negative Google review, and a spelling error that had been made on purpose.
Liddells Pharmacy owner Greg Stevens said their submission was a representation of their working environment.
‘‘We like to have fun, we like to think we are a fun place to come in to. We know that some people are not well sometimes, but we want that customer to go away feeling happier. Some people don’t think we are serious enough, but we are serious when we need to be serious,’’ said Stevens.
The video, which took 12 hours to make, was made the day before Liddells Pharmacy was required to submit.
With the Franklin population increasing, Stevens said the award would help customers choose which pharmacy they would buy their medication from.
‘‘For someone to come out of a doctor’s appointment, they need to make a conscious effort to come to us. We have a long-term commitment to the community and, with an ageing population with more health problems, it’s good to help them out and get the most out of life.’’
Liddells took out the Health and Beauty category and won the Supreme Award in 2014.
If you would like to view the submission, head to Liddells Pharmacy, on King St, and ask for Greg.
Emma Stevens, left, Greg Stevens, Christine Hender, Jillian Stevens, Kim Cronin, Tracy Flanagan, Olivia Burgess, Angela O’Neill, and Shirlene Edwards.