Phar­macy’s funny video charms judges

The Pukekohe Busi­ness As­so­ci­a­tion’s Best in Busi­ness Awards rounded off with a black tie awards cer­e­mony on July 29. To­day we pro­file Out­stand­ing Sub­mis­sion Award win­ner, Lid­dells Phar­macy. Ruwade Bryant re­ports.

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‘‘In­sert into the ap­pro­pri­ate hole on your com­puter, turn up the vol­ume, sit back and have a laugh with us.’’

Th­ese were the in­struc­tions that lined the out­side of a brown, plas­tic pill vial con­tain­ing the Lid­dells Phar­macy’s Pukekohe Busi­ness As­so­ci­a­tion’s Best in Busi­ness Awards sub­mis­sion on a USB stick, which helped them claim this year’s Out­stand­ing Sub­mis­sion Award.

The USB stick con­tained a three and a half minute video that out­lined five ques­tions each fi­nal­ist was re­quired to an­swer in their sub­mis­sion.

The video also con­tained hu­mour such us a screen-shot of the phar­macy’s only neg­a­tive Google re­view, and a spelling er­ror that had been made on pur­pose.

Lid­dells Phar­macy owner Greg Stevens said their sub­mis­sion was a rep­re­sen­ta­tion of their work­ing en­vi­ron­ment.

‘‘We like to have fun, we like to think we are a fun place to come in to. We know that some peo­ple are not well some­times, but we want that cus­tomer to go away feel­ing hap­pier. Some peo­ple don’t think we are se­ri­ous enough, but we are se­ri­ous when we need to be se­ri­ous,’’ said Stevens.

The video, which took 12 hours to make, was made the day be­fore Lid­dells Phar­macy was re­quired to sub­mit.

With the Franklin pop­u­la­tion in­creas­ing, Stevens said the award would help cus­tomers choose which phar­macy they would buy their med­i­ca­tion from.

‘‘For some­one to come out of a doc­tor’s ap­point­ment, they need to make a con­scious ef­fort to come to us. We have a long-term com­mit­ment to the com­mu­nity and, with an age­ing pop­u­la­tion with more health prob­lems, it’s good to help them out and get the most out of life.’’

Lid­dells took out the Health and Beauty cat­e­gory and won the Supreme Award in 2014.

If you would like to view the sub­mis­sion, head to Lid­dells Phar­macy, on King St, and ask for Greg.


Emma Stevens, left, Greg Stevens, Chris­tine Hen­der, Jillian Stevens, Kim Cronin, Tracy Flana­gan, Olivia Burgess, An­gela O’Neill, and Shir­lene Ed­wards.

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