Dig­i­tal trends to know about

New Zealand smart­phone users are ahead on mo­bile bank­ing and are less con­cerned about pri­vacy im­pli­ca­tions than Aussies. Mean­while 53.1% of Ki­wis use their mo­bile phone more than their home phone.

Good - - FEATURES - source: roy Mor­gan re­search nZ

1Screen surf­ing

Seems it isn’t just women who’re mul­ti­task­ing. A De­cem­ber 2013 Roy Mor­gan Re­search re­port found from late 2010 to late 2013, the num­ber of Ki­wis aged 14 and over who surf the net while watch­ing TV has grown from 29 to 41 per­cent – and multi-screen­ing is equally com­mon among men and women. Welling­to­ni­ans are the keen­est du­alscreen­ers (47 per­cent), fol­lowed by Auck­lan­ders (44 per­cent) and folk from Marl­bor­ough or South­land (30 per­cent). This may make you more sus­cep­ti­ble to ad­ver­tis­ing, though: Kiwi multi -screen­ers are 17 per­cent more likely to have a con­ver­sa­tion about the ads they see on tele­vi­sion.

2 Wear­able tech

See­ing a pic­ture of some­one wear­ing a Google Glass, you might be for­given for think­ing we’re fi­nally head­ing into the age of The Jet­stons. Al­though Google’s wear­able com­puter is still in de­vel­op­ment, wear­able tech­nol­ogy is al­ready catch­ing on. Prod­ucts such as Fit­bit, worn on your wrist, can record work­out sta­tis­tics, calo­ries burned and even sleep pat­terns; Sam­sung has de­vel­oped a smart­watch that’s also a phone and a cam­era. Soon we can all make like James Bond …

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