Digital trends to know about
New Zealand smartphone users are ahead on mobile banking and are less concerned about privacy implications than Aussies. Meanwhile 53.1% of Kiwis use their mobile phone more than their home phone.
Seems it isn’t just women who’re multitasking. A December 2013 Roy Morgan Research report found from late 2010 to late 2013, the number of Kiwis aged 14 and over who surf the net while watching TV has grown from 29 to 41 percent – and multi-screening is equally common among men and women. Wellingtonians are the keenest dualscreeners (47 percent), followed by Aucklanders (44 percent) and folk from Marlborough or Southland (30 percent). This may make you more susceptible to advertising, though: Kiwi multi -screeners are 17 percent more likely to have a conversation about the ads they see on television.
2 Wearable tech
Seeing a picture of someone wearing a Google Glass, you might be forgiven for thinking we’re finally heading into the age of The Jetstons. Although Google’s wearable computer is still in development, wearable technology is already catching on. Products such as Fitbit, worn on your wrist, can record workout statistics, calories burned and even sleep patterns; Samsung has developed a smartwatch that’s also a phone and a camera. Soon we can all make like James Bond …