The Good life (cy­cle)


Paper trail

Good is printed on BJ Ball For­est Stew­ard­ship Coun­cil -ap­proved paper, which has been in­de­pen­dently cer­ti­fied to ver­ify it comes from sus­tain­able, well -man­aged and legally har­vested sources. The paper is made up of fi­bre from cer­ti­fied forests, con­trolled sources and re­cy­cled wood. In ad­di­tion, Good’s paper is acid-free and bleached with­out the use of chlo­rine, which min­imises the im­pact on the en­vi­ron­ment as it breaks down.

A dead cert

Good was launched on World En­vi­ron­ment Day, June 2008 as New Zealand’s first car­bon neu­tral mag­a­zine. Good re­mains a car­bon Zero-ac­cred­ited mag­a­zine. The mag­a­zine’s car­bon foot­print is com­pre­hen­sively as­sessed each year, in­clud­ing a plan to re­duce emis­sions. Any re­main­ing emis­sions are off­set by pur­chas­ing car­bon cred­its – in­vest­ing in sus­tain­able forestry in New Zealand and off­shore.

Bright sparks

Good mag­a­zine is part of the Im­age Cen­tre group – a multimedia com­mu­ni­ca­tions com­pany with a fo­cus on ‘do­ing more with less’. The print in­dus­try cre­ates waste – so it’s im­por­tant to re­duce the im­pact. Sol­vents used to clean the ma­chines in the print­ing process are fil­tered for re-use in clean­ing prod­ucts, and high-grade alu­minium plates are on-sold to be re­pur­posed. All paper pro­duc­tion waste (in­clud­ing of­f­cuts and pack­ag­ing) is re­cy­cled, and Im­age Cen­tre’s 480 light fit­tings have just been re­placed with en­vi­ron­men­tally friendly LEDs – sav­ing 49 tons of car­bon a year.

Liq­uid colour

The inks used to print Good come from the Lux­em­bourg-based Flint Group, a com­pany com­mit­ted to pro­mot­ing sus­tain­abil­ity in its prod­ucts and to re­duc­ing their en­vi­ron­men­tal im­pact. The No­vavit F 950 Plus-Bio inks are based on in­gre­di­ents de­rived from wood resin and veg­etable oils. Un­like con­ven­tional min­eral (or petroleum) based print­ing inks, that most mag­a­zine are printed with, Good’s inks use re­new­able ma­te­ri­als.

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