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Sitka opens on Pon­sonby Road

Cana­dian surf and ad­ven­ture cloth­ing com­pany Sitka has en­listed the help of The Fit Out Com­pany to trans­form its 125 Pon­sonby Rd store into an up­cy­cled log cabin. Cre­ated with the con­scious consumer in mind, Sitka cloth­ing uses nat­u­ral fi­bres in­clud­ing re­cy­cled wools, or­ganic and waxed cot­ton. The store stocks other cool la­bels in­clud­ing Of­f­cut Caps, Toms footwear and Patag­o­nia Yulex (wet­suits are made from a plant-based al­ter­na­tive to neo­prene). A 1% For the Planet mem­ber, the busi­ness donates one per cent of all sales to Sus­tain­able Coast­lines.

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