OKI for kids
New children’s clothing range OKI is ethical, organic and Fairtrade-certified. Designer Kerith McKenzie was inspired to launch the label after watching documentary The True Cost, which uncovers disturbing facts about the fashion industry. A crisis of conscience and conversations about how to change an industry fraught with waste spurred her to do something positive. OKI caters for kids from four to 12 years, providing functional clothing designed to last. OKI is also working on a returns policy where parents can sell second-hand OKI clothes through the OKI website to ensure no garment is wasted.