Clever De­sign

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The Clever De­sign Store is an on­line hub for con­tem­po­rary New Zealand and Aus­tralian de­sign­ers, and their prod­ucts and ideas that are “par­tic­u­larly clever”.

It’s the busi­ness and brain­child of Paul Kayser – an ar­chi­tect, for­mer ad man and fine arts grad­u­ate with a pas­sion for de­sign. His aim is to o er peo­ple a place to be in­spired and en­rich lives “with a touch of clev­er­ness”.

Be­fore tak­ing on a new de­signer Kayser asks him­self: Is it a good idea? Is it unique? Beau­ti­fully crafted and made? And is it sus­tain­able? How is it made, and what’s its longevity?

“The whole idea is to o er things that have a good life span, not just two years. We’re try­ing to cre­ate a new aes­thetic around sus­tain­abil­ity,” says Kayser. “We also want to give peo­ple ac­cess to good de­sign at rea­son­able prices by mak­ing it a ord­able and ac­ces­si­ble.”

Kayser trav­els through­out New Zealand and Aus­tralia look­ing for tal­ent and found cab­i­net maker Ru­pert Her­ring of Ek­ing It Out at a Unitec end of year ex­hi­bi­tion.

Her­ring had taken the legs of old ta­bles that had been dis­carded, spliced them down the mid­dle and turned them in­wards be­fore group­ing them to­gether in a

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