The Clever Design Store is an online hub for contemporary New Zealand and Australian designers, and their products and ideas that are “particularly clever”.
It’s the business and brainchild of Paul Kayser – an architect, former ad man and fine arts graduate with a passion for design. His aim is to o er people a place to be inspired and enrich lives “with a touch of cleverness”.
Before taking on a new designer Kayser asks himself: Is it a good idea? Is it unique? Beautifully crafted and made? And is it sustainable? How is it made, and what’s its longevity?
“The whole idea is to o er things that have a good life span, not just two years. We’re trying to create a new aesthetic around sustainability,” says Kayser. “We also want to give people access to good design at reasonable prices by making it a ordable and accessible.”
Kayser travels throughout New Zealand and Australia looking for talent and found cabinet maker Rupert Herring of Eking It Out at a Unitec end of year exhibition.
Herring had taken the legs of old tables that had been discarded, spliced them down the middle and turned them inwards before grouping them together in a