Clos­ing the loop

Es­sano has taken a stand against sin­gle-use plas­tic and come up with a smart so­lu­tion – 100 per cent re­cy­cled bot­tles.

Good - - GOOD + ESSANO -

Afirst for Aus­trala­sia, Es­sano has launched sham­poo and con­di­tioner bot­tles made from re­cy­cled plas­tic bot­tles.

The new bot­tles are made from rPET, which is 100 per cent pre-used, re­cy­cled ma­te­rial that is also 100 per cent re­cy­clable. Es­sano be­gan the process two years ago.

Es­sano’s co-founder and hair ex­pert Shane Young says, “As part of our part­ner­ship with Eco Cert, the world’s largest or­ganic cer­ti­fier, we are con­stantly con­scious of re­duc­ing waste. By mov­ing to rPET we will re­pur­pose 56 tonnes of pre-used plas­tic that may have oth­er­wise ended up in land­fill.

“We’re also do­ing it lo­cal and clos­ing the loop. This is just the first step.”

The bot­tles also con­tain 25 per cent less plas­tic per bot­tle than the av­er­age hair­care prod­uct and by do­ing this the new am­ber bot­tle will be re­mov­ing 16 tonnes of plas­tic from the en­vi­ron­ment ev­ery year. Yep, Es­sano sell a lot of sham­poo which is why Good is so happy about this move.

The new rPET bot­tles fea­ture a help­ful ‘Hair to Help’ scale, de­signed to help you quickly iden­tify which prod­uct is best suited to your hair type.

The good news for fans is the plant­based for­mu­las re­main the same. Key nat­u­ral in­gre­di­ents in­clude ar­gan oil, ker­atin com­plex, acai berry and co­conut milk. es­sano.co.nz

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.