Cou­ple’s meal deal

Hamilton Metro News - - Front Page -

Septem­ber is shap­ing up to be a month to re­mem­ber for Cam­bridge res­i­dents Wendy McGregor and Nick Moore.

The founders of Plate Me Nu­tri­tion have spent count­less hours de­vel­op­ing unique, de­li­cious and nu­tri­tious pre-made meals with an 18-month shelf life.

Af­ter lots of hard work, this month their prod­ucts were of­fi­cially launched into the mar­ket.

Wendy and Nick say they are al­ready blown away by early de­mand for their meals.

“Dur­ing our prod­uct val­i­da­tion phase we were con­tacted by high pro­file sports­men and sportswomen want­ing to get their hands on bulk meals,” Wendy said.

The prod­uct idea was sparked when Nick couldn’t find the right pre-made meals to fit his nu­tri­tion re­quire­ments while train­ing for the Lake Taupo Cy­cle Chal­lenge.

“There were other prod­ucts on the mar­ket, but none that were shelf-sta­ble and nu­tri­tion­ally cor­rect. We iden­ti­fied a gap in the mar­ket for con­ve­nient and healthy food for busy peo­ple,” Nick said.

“Peo­ple of­ten as­so­ciate pack­eted food with be­ing un­healthy, which is usu­ally the case, so we are so ex­cited to of­fer an op­tion that is truly nu­tri­tion­ally clean.”

The prod­uct is al­ready at­tract­ing at­ten­tion from busi­nesses na­tion­wide want­ing to part­ner and stock the prod­ucts in ho­tels, travel vans, sport­ing stores and gyms.

It’s these mar­kets that have Wendy and Nick ex­cited about the huge growth po­ten­tial and global reach.

“We are in the early stages and are look­ing to grow mar­ket share in New Zealand with a long-term strat­egy to launch into coun­tries such as Aus­tralia, China and the UK,” Wendy said.

In Cam­bridge Wendy and Nick are sur­rounded by sport­ing cham­pi­ons, in­clud­ing elite cy­clists and Olympic medal row­ers. The pair say their “ob­vi­ous tar­get mar­ket” is up-and-com­ing ath­letes and cor­po­rate ath­letes train­ing for events.

How­ever, the prod­uct’s unique 18-month shelf life, and the fact that it doesn’t re­quire re­frig­er­a­tion, has widened their mar­ket po­ten­tial dras­ti­cally.

“Tourists and campers are just a few ex­am­ples of peo­ple who we be­lieve will ben­e­fit from this healthy pre-made meal op­tion,” Wendy said.

The prod­uct range con­sists of three meals de­signed by lead­ing sports per­for­mance nu­tri­tion­ists: Beef Su­per­food Casse­role, Bye Bye Chicken Thai, and Train to Gain Turk­ish Lamb. Veg­eta­bles, brown rice and chia ac­com­pa­nies each meal.

Nick and Wendy part­nered with Hamil­ton-based busi­ness Chef Ready Meats, which sup­plied fresh beef, lamb and chicken.

The pair has worked with busi­ness growth ad­viser Chris John­son from Hamil­ton-based busi­ness in­cu­ba­tor Soda Inc’s LIFT pro­gramme to de­velop the prod­uct.

Plate Me founders Nick Moore and Wendy McGregor with their prod­uct range.

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