Couple’s meal deal
September is shaping up to be a month to remember for Cambridge residents Wendy McGregor and Nick Moore.
The founders of Plate Me Nutrition have spent countless hours developing unique, delicious and nutritious pre-made meals with an 18-month shelf life.
After lots of hard work, this month their products were officially launched into the market.
Wendy and Nick say they are already blown away by early demand for their meals.
“During our product validation phase we were contacted by high profile sportsmen and sportswomen wanting to get their hands on bulk meals,” Wendy said.
The product idea was sparked when Nick couldn’t find the right pre-made meals to fit his nutrition requirements while training for the Lake Taupo Cycle Challenge.
“There were other products on the market, but none that were shelf-stable and nutritionally correct. We identified a gap in the market for convenient and healthy food for busy people,” Nick said.
“People often associate packeted food with being unhealthy, which is usually the case, so we are so excited to offer an option that is truly nutritionally clean.”
The product is already attracting attention from businesses nationwide wanting to partner and stock the products in hotels, travel vans, sporting stores and gyms.
It’s these markets that have Wendy and Nick excited about the huge growth potential and global reach.
“We are in the early stages and are looking to grow market share in New Zealand with a long-term strategy to launch into countries such as Australia, China and the UK,” Wendy said.
In Cambridge Wendy and Nick are surrounded by sporting champions, including elite cyclists and Olympic medal rowers. The pair say their “obvious target market” is up-and-coming athletes and corporate athletes training for events.
However, the product’s unique 18-month shelf life, and the fact that it doesn’t require refrigeration, has widened their market potential drastically.
“Tourists and campers are just a few examples of people who we believe will benefit from this healthy pre-made meal option,” Wendy said.
The product range consists of three meals designed by leading sports performance nutritionists: Beef Superfood Casserole, Bye Bye Chicken Thai, and Train to Gain Turkish Lamb. Vegetables, brown rice and chia accompanies each meal.
Nick and Wendy partnered with Hamilton-based business Chef Ready Meats, which supplied fresh beef, lamb and chicken.
The pair has worked with business growth adviser Chris Johnson from Hamilton-based business incubator Soda Inc’s LIFT programme to develop the product.
Plate Me founders Nick Moore and Wendy McGregor with their product range.