Opt-in White Pages
Yellow is about to introduce a new residential White Pages and an opt-in approach for the Waikato region, where readers will need to order the free phone book if they wish to receive a copy. In a bid to make it faster and easier for consumers to find business information in the White Pages section of the Waikato Yellow book, residential listings will be in a separate White Pages Residential book and have a 10 per cent increase in standard font size. To opt in to the White Pages, Waikato residents can visit www.ypgbooks.co.nz and provide address details. White Pages books are scheduled for delivery from late November.