Market for venison to stay strong
Venison prices are expected to continue their record-breaking run as high demand continues from key markets in Europe and North America.
The venison price schedule traditionally peaked in spring while demand from European markets was at its highest before easing off in November. Deer Industry New Zealand (DINZ) passion to profit manager Innes Moffatt said the schedule had surprised everyone by lifting post-Christmas.
The North Island schedule for venison is at about $10 a kilogram and $11/kg for the South Island.
‘‘This time last year the schedule was $8/kg which was high, well above the long term average, so we’re currently sitting $2-$2.50/kg above the previous high for this time of year.
‘‘It is rewarding farmers who are able to supply deer to good specification at this time of year.’’
Moffatt said the high prices were from continued strong demand from Europe for frozen venison and small amounts of chilled venison being exported at good prices.
There had also been a substantial increase in co-products - meat and bone meal and venison trim - mainly going to the North American market and Europe. This included pet food and venison mince for hamburgers.
‘‘There’s good diversification in some of those markets and a very substantial increase in the value of some of those products.’’
Last month DINZ chief executive Dan Coup said trim and mechanically de-boned meat were being bought for premium pet foods at prices that could not be matched by the human foodservice sector.
‘‘They now account for about $80 of the value of a deer carcass.’’
Coup said venison was used in special hypoallergenic pet foods.