Sao Paulo

Herald on Sunday - - GLOBAL FASHION -

This epic Brazil­ian city’s fash­ion Weeks are the fifth largest be­hind the “big four” — Lon­don, Paris, New York and Milan. With a huge amount of wealth (the city has the largest GDP in Latin Amer­ica), there are close to 100 malls and high-end shop­ping ar­eas.

Lo­cal de­sign­ers to look out for: Alexan­dre Her­ch­cov­itch, Fause Haten, Re­nato Ratier, Sa­muel Cir­nan­sck, Thi­ago Mar­con, Fer­nanda Ya­mamoto

Where to shop: Os­car Freire St in Jardins is Sao Paulo’s equiv­a­lent of Rodeo Drive; Avenida Paulista has an ex­ten­sive range of shops; for bar­gains head to the mar­kets, Rua 25 de Marco.

Niemeyer fash­ion show. Getty

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