Pre-Xmas shoppers tuck in
Christmas comes but once a year, but festive season goodies are bound by no such time limits.
One of New Zealand’s leading supermarket chains has shared data about Kiwis’ Christmas shopping habits, and they would have no trouble in making Santa shake his belly like a bowl full of jelly.
Despite Christmas still being a solid late spring storm or two away, Kiwis were not deterred in tucking into their favourite festive fare as early as last month.
In October, a couple of months before Santa loads his sleigh, shoppers at Countdown’s 184 Kiwi stores bought a quarter of a million fruit mince pies, 40,000 chocolate reindeer, 34,000 chocolate gold coin bags and 33,000 chocolate Santas.
Glace cherry sales in October reached 11,500 packets, up almost a third on the previous year.
Organised Kiwis have already bought 3000 Christmas cakes and more than 8000 Christmasthemed decorative products.
Countdown acting general manager for merchandise, Brett Ashley, said the popularity of Christmas goodies was similar to hot cross buns appearing on shelves in January.
A customer survey showed biscuits, fruit cake and pavlova were the most popular recipes to bake at Christmas, he said.