Pre-Xmas shop­pers tuck in

Herald on Sunday - - IN OTHER NEWS - By Cherie Howie

Christ­mas comes but once a year, but fes­tive sea­son good­ies are bound by no such time lim­its.

One of New Zealand’s lead­ing su­per­mar­ket chains has shared data about Ki­wis’ Christ­mas shopping habits, and they would have no trou­ble in making Santa shake his belly like a bowl full of jelly.

De­spite Christ­mas still be­ing a solid late spring storm or two away, Ki­wis were not de­terred in tuck­ing into their favourite fes­tive fare as early as last month.

In Oc­to­ber, a cou­ple of months be­fore Santa loads his sleigh, shop­pers at Count­down’s 184 Kiwi stores bought a quar­ter of a mil­lion fruit mince pies, 40,000 choco­late rein­deer, 34,000 choco­late gold coin bags and 33,000 choco­late San­tas.

Glace cherry sales in Oc­to­ber reached 11,500 pack­ets, up al­most a third on the pre­vi­ous year.

Or­gan­ised Ki­wis have al­ready bought 3000 Christ­mas cakes and more than 8000 Christ­mas­themed dec­o­ra­tive prod­ucts.

Count­down act­ing gen­eral man­ager for mer­chan­dise, Brett Ash­ley, said the pop­u­lar­ity of Christ­mas good­ies was sim­i­lar to hot cross buns ap­pear­ing on shelves in Jan­uary.

A cus­tomer sur­vey showed bis­cuits, fruit cake and pavlova were the most pop­u­lar recipes to bake at Christ­mas, he said.

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