Stars a tough sell at Suncorp
at any one time. The performance of the home team really makes a difference.
“Kiwis are engaging with this event. We’re seeing them here walking around. I’ll get an update from Sky in New Zealand and they’ll have very strong viewership figures. As an event promoter, you need to be agile and respond to the market and learn each time and make those changes.”
Clearly, moving to New Zealand is an option but it’s also not a simple concept, not least because the event is well funded by the Queensland State Government and Brisbane City Council. Someone else would need to step up.
Timing is another issue. The New Zealand and Australia Rugby Unions would not allow the Tens to clash with their sevens tournaments in Sydney and Hamilton.
And the reality is moving the event doesn’t change the main challenges around player availability. Top of that list is the 12-week conditioning window in place which restricts All Blacks from playing.
With the right blend of star attractions the Tens concept could take off. As it stands, though, the event appears stuck on the runway.