Stars a tough sell at Sun­corp

Herald on Sunday - - IN OTHER NEWS -

at any one time. The per­for­mance of the home team re­ally makes a dif­fer­ence.

“Ki­wis are en­gag­ing with this event. We’re see­ing them here walk­ing around. I’ll get an up­date from Sky in New Zealand and they’ll have very strong view­er­ship fig­ures. As an event pro­moter, you need to be agile and re­spond to the mar­ket and learn each time and make those changes.”

Clearly, mov­ing to New Zealand is an op­tion but it’s also not a sim­ple con­cept, not least be­cause the event is well funded by the Queens­land State Gov­ern­ment and Bris­bane City Coun­cil. Some­one else would need to step up.

Tim­ing is another is­sue. The New Zealand and Aus­tralia Rugby Unions would not al­low the Tens to clash with their sevens tour­na­ments in Syd­ney and Hamil­ton.

And the re­al­ity is mov­ing the event doesn’t change the main chal­lenges around player avail­abil­ity. Top of that list is the 12-week con­di­tion­ing win­dow in place which re­stricts All Blacks from play­ing.

With the right blend of star at­trac­tions the Tens con­cept could take off. As it stands, though, the event ap­pears stuck on the run­way.

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