Clear vision

With its new range of QLED tele­vi­sions, Sam­sung has cre­ated de­signs that are too good to hide in the cor­ner.

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For de­sign-con­scious home own­ers, choos­ing a TV used to mean com­pro­mise. Select a large-screen with best-pic­ture qual­ity, but dis­rupt the styling of a room? Or choose a smaller, less ob­tru­sive TV that won’t do jus­tice to your favourite shows, but can be con­cealed when not in use?

Sam­sung has taken this con­sumer pain point into con­sid­er­a­tion with de­signs that look beau­ti­ful from any an­gle and sit seam­lessly into even the most min­i­mal­ist of homes. “Our de­sign team be­gan by study­ing real homes, re­search­ing ways to blend a TV into liv­ing spa­ces. A lot of ef­fort en­sures the TVs pre­mium look with­out dis­tract­ing from the ex­ist­ing dé­cor,” says Adam McEl­roy, Sam­sung New Zealand’s group mar­ket­ing man­ager. “The de­sign team’s first pri­or­ity was to sim­plify the de­sign to essential el­e­ments, re-eval­u­at­ing ev­ery­thing from vents to ca­bles. The pre­mium material used in the chas­sis was se­lected with real homes and de­sign trends in mind,” says McEl­roy.

The QLED range of­fers three models, in­clud­ing the sig­na­ture curved-screen Q8C. The back of the TV is considered as important as the front and, with con­cealed com­po­nents, the TV is pol­ished and re­fined from any an­gle. The QLED range fea­tures a sleek, bezel-less dis­play that brings fo­cus back to con­tent with­out tak­ing up ex­cess space around the screen. Clut­ter is elim­i­nated with the ‘One Con­nect’ box, which houses elec­tron­ics and ports, in­clud­ing wifi, USB and Blue­tooth. And the messy stack of re­motes strewn across the cof­fee table is re­solved with a uni­ver­sal ‘One Re­mote’, a hand­some kit that con­trols the TV and all com­pat­i­ble me­dia – from SKY to the Blu-ray player. For a con­tem­po­rary wal­lart look, Sam­sung’s spe­cialised ‘no-gap’ mount an­chors the TV flush against the wall. Or go for the free­stand­ing ‘Stu­dio Stand’, which is designed like an artist’s easel, or the ‘Grav­ity Stand’ for easy ro­ta­tion and op­ti­mal view­ing at any an­gle.

Tele­vi­sion has never looked this good.

Above Sam­sung’s new range of QLED tele­vi­sions are both high-tech and beau­ti­ful, designed to com­ple­ment your in­te­ri­ors. Even the ca­bles have been re­designed – only a sin­gle, slim line con­nects the power and the ‘One Con­nect’ box to the screen.

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