New and noted

Cof­fee Supreme forges new friend­ships in Tokyo over flat whites and lat­tes.

HOME Magazine NZ - - Contents -

Cof­fee Supreme takes on Tokyo

“When you make a list of cities you’d love to see your brand es­tab­lished in, Tokyo has to be pretty high on the list,” says Cof­fee Supreme’s Jonny Calder. The Welling­ton roaster has opened a 24-square-me­tre store in Shibuya, a part­ner­ship with Hiroki and Tomoko Mat­sumoto, who live between Auck­land and Tokyo. “It was im­por­tant to us that we built a space that was un­mis­tak­ably Supreme, but also Ja­panese.” How did you ap­proach open­ing in a coun­try where you don’t speak the lan­guage? We could never have done this with­out our Ja­panese part­ners – but the lan­guage gap is just the start of it. Hi­er­ar­chy is huge in Ja­pan: you re­ally have to learn to be ap­pro­pri­ate. We got schooled pretty swiftly – and we had to use a bit of An­zac charm now and then. Tell us about your cafe. Our neigh­bour­hood is great – a mix of res­i­den­tial and com­mer­cial. We’re sur­rounded by some of the best in Tokyo: ar­chi­tects, de­sign book­stores, Mon­o­cle, craft-beer spots and the best nat­u­ral wine bars in town. We’ll be serv­ing up cof­fee all day, ev­ery day and we’ll also open a night-time con­cept soon. You used lo­cal ex­per­tise? We were lucky to in­stantly have a bunch of lo­cal con­tacts through Hiroki, in­clud­ing spa­tial de­signer Shingo Abe. He brought with him a builder and cabi­net maker with typ­i­cal Ja­panese crafts­man­ship and at­ten­tion to de­tail. Ev­ery de­ci­sion sparked con­ver­sa­tions: ‘Do we do it the Ja­panese way or the way we’d nat­u­rally do it back home?’ Find­ing this bal­ance was some­times tricky. You’ve taken some friends to Tokyo with you? Yep, Fix & Fogg peanut but­ter and the Karma Cola range – but they had al­ready beaten us to Tokyo. Oth­er­wise we’re mak­ing friends over there. We want to sell our an­tipodean cof­fee cul­ture in an au­then­tic, lo­calised way.

Cof­fee Supreme Tokyo 1F 42-3, Kamiya­ma­cho, Shibuya, Tokyo cof­ tokyo Pho­tog­ra­phy Josh Griggs

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.