FORCE OF NATURE
Blunt and Flox collaborate on a limited-edition umbrella.
The artist Flox, aka Hayley King, has embellished the latest limited-edition Blunt umbrella with her trademark ferns, flowers and vibrant birds. “An umbrella is basically a walking canvas,” says Blunt’s co-founder Scott Kington. “So it makes sense for us to collaborate with artists – and we’ve admired her work for a while.” What’s the idea? The idea is to create a new piece of art every year and combine it with a great cause [Oxfam]. Hopefully people will be looking forward to seeing who we partner with each year. I loved the Dick Frizzell umbrella and this new design by Flox is so different and incredibly stunning. There’s a mural, too? Yes, we’ve commissioned a mural by Flox, close to our office in Newmarket, which brightens up the neighbourhood. You give $30 from each sale to Oxfam to support Pacific communities affected by climate change. Why is that important to an umbrella company? I think supporting the community should be important for any business. We are all interconnected and we love the ability to use business for good like this. Can you actually break a Blunt? It’s possible, but you have to be trying incredibly hard or be very unlucky.
Top The limited-release design by Flox for Blunt.
Above Flox, aka Hayley King, creates a mural in Auckland.