Dis­tinc­tive. Have an orig­i­nal and en­gag­ing voice.

Idealog - - STRATEGY -

Less [con­tent] is more Talk with, not at Be con­sis­tent Con­nect emo­tion­ally. It doesn’t mat­ter if you have the most ra­tio­nal prod­uct there is – hu­mans re­spond emo­tion­ally Back your call for emo­tional con­nec­tion with proof of why it is ra­tio­nally worth it – what value do you add?

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