To your brand.

Idealog - - STRATEGY -

Drop­ping price for short-term gain can have a dev­as­tat­ing long-term im­pact on a brand. In 2011 in the UK, beer brand Stella Ar­tois, part of the An­heuserBusch sta­ble, found it­self the butt of satir­i­cal The BrandZTM Top 100 Most Valu­able Global Brands share price in­dex con­sis­tently out­per­form the S&P mar­ket in­dex.

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