And keep a strong cor­po­rate cul­ture.

Idealog - - STRATEGY -

Peo­ple are still drawn to brands with a strong her­itage. Know the story behind your brand and keep it alive. Today, peo­ple seek out brands that dis­play their val­ues by the ac­tions they take. In in­dus­tries with a strong cus­tomer-ser­vice com­po­nent it is par­tic­u­larly im­por­tant that ev­ery­one in­volved with the brand un­der­stands and em­bod­ies its val­ues. Pro­tect your in­tel­lec­tual prop­erty. Re­ten­tion is a very

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