Pad­dock-to-plate trace­abil­ity

Idealog - - EXPORT GUIDE -

One or­gan­i­sa­tion at­tempt­ing to ad­dress this is GS1, the global bar­code stan­dards agency. The New Zealand arm is par­tic­i­pat­ing in pad­dockto-plate trace­abil­ity tri­als, and chief ex­ec­u­tive Dr Pe­ter Stevens says a high level of trace­abil­ity is im­por­tant to build con­sumer trust around prove­nance and to make prod­uct re­calls eas­ier all along the sup­ply chain.

The tri­als are still on­go­ing – both into the tech­nol­ogy and the vi­a­bil­ity of the idea – but it’s no longer unimag­in­able that a cut of meat in Ger­many could be traced right back to the farm and even the an­i­mal it came from, Stevens says.

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