Ser­ato – who?

Idealog - - FORWARD -

As the industry stan­dard for the world’s most fa­mous DJs, and with a two mil­lion-strong user-base, Kiwi DJ-tech­nol­ogy com­pany Ser­ato should, by rights, be a house­hold name. But it’s not. In this coun­try at least.

For the last 16 years the Auck­land-based com­pany has been at the fore­front of DJ cul­ture and tech. Its ground­break­ing Pitch ‘n Time plugin (time-stretch­ing, pitch-shift­ing soft­ware) and its flag­ship au­dio mix­ing prod­uct Ser­ato DJ are industry stan­dards. Kanye West rapped about them on one of his tracks. So did Eminem.

In Septem­ber, Ser­ato re­leased its first mass­con­sumer app, Ser­ato Pyro, a mu­sic player that beat-matches and mixes song playlists.

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