THE ALLBIRDS STORY: GOOD WOOL HUNT­ING

Idealog - - BEST OF THE WEB -

Rave re­views, im­pres­sive sales, happy in­vestors, celebrity en­dorse­ments … New Zealand merino shoe com­pany Allbirds seems to be one of those brands that ev­ery­one loves and its fo­cus on ‘anony­mous lux­ury’ has seen it ride a wave of pop­u­lar­ity to be­come ‘the shoe of Sil­i­con Val­ley’. But it’s no overnight suc­cess. Ben Fahy asked co-founder Tim Brown and de­signer Jamie McLel­lan to bring all the early pro­to­types of the Wool Run­ner for an Idea­log Pre­sents video and got the in­side stor y on the long and wind­ing road they had to travel to bring their vi­sion to life.

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