BREAKING THE MOULD
Jonathan Rice, co-founder of recruitment company Rice Consulting, started his co- working journey as a one-man band, claiming his spot in the Generator building ahead of its 2011 launch.
Rice had just moved to an inner-city office and was finding it“too dull, life less and prosaic there” when he was told about Generator. The mix of work, networking, collaborating, support and fun is perfectly balanced, and has become an integral part of the culture and personality of his business, he says.
“I like to work hard but am also quite sociable and you really get the best of both worlds here .”
The environment has meant Rice has attracted and retained top talent to his firm, growing his team to six, and he say she has also benefit ted from introductions to other likeminded businesses who have become clients or suppliers – or both.
“It’ s more of a lifestyle than a workplace and we’ve even made plenty of use of t heir valet parking services, dry cleaning services and of course the Friday bar service delivered right to our desks.”
He says being in an energised and entrepreneurial environment is a huge boost as an entrepreneur and has allowed him to develop a secondary business and “go against t he grain”.
“It’s rare to suffer any nagging doubts when surrounded by so many other successful business people who I can ask advice from or bounce ideas around with .”