Blow your old sofa away
A local business has come up with a novel way of promoting its wares – and yes, it involves explosives.
Living HQ in Plimmerton has ‘‘declared war’’ on uncomfortable couches and is searching for the worst in the region.
The owner of the sofa deemed most deplorable will not only get to choose a new couch from the store, in the fabric and style of their choice, but will have the satisfaction of watching their old lounge suite being blown to pieces.
The competition closes on Thursday at 5pm, and the plunger will be pushed at noon on Saturday on farmland above Plimmerton.
As well as promoting its business, Liv- ing HQ wanted to raise awareness that a dodgy couch can have a negative effect on one’s health and posture, says owner Jeff Elias.
‘‘We put people through a fitting process, give you different options and try to go that extra mile. All our products are Kiwi-made.’’
On Saturday Mr Elias expects a big fireball when the old couch explodes. A local ‘‘construction blasting’’ expert will do the honours, in a controlled environment in an old fertiliser silo, where hardhats and hi-visibility vests will be compulsory.
The explosion is expected to be visible from the Palmers and Living HQ car park. It will be filmed with footage later loaded to YouTube.
‘‘I think it’s going to be fun; there’s a 12-year-old boy in all of us that likes to see things blown up. We wanted to do something a bit wacky.’’
Who gets to depress the plunger will be the subject of a Trade Me auction, with proceeds going to charity.
Mr Elias has received a number of emails already, and Kapi-Mana News can confirm some of the couch candidates look sad indeed. One has been serving a family since the early 1970s.
Explosive idea: This fine piece of lounge furniture will not be
blown up on Saturday, but Living HQ owner Jeff Elias says it is an example of what the winning
entrant may take home. He is pictured with daughters Lily
Email email@example.com to submit a picture and a written explanation as to why your couch is so awful. Mr Elias says he will choose a top three and personally inspect each before coming to a decision. Entries must feature couches regularly used, not ones gathering cobwebs in the garage or recently salvaged from a dump.