Blow your old sofa away

Kapi-Mana News - - NEWS - By KRIS DANDO

A lo­cal busi­ness has come up with a novel way of pro­mot­ing its wares – and yes, it in­volves ex­plo­sives.

Liv­ing HQ in Plim­mer­ton has ‘‘de­clared war’’ on un­com­fort­able couches and is search­ing for the worst in the re­gion.

The owner of the sofa deemed most de­plorable will not only get to choose a new couch from the store, in the fab­ric and style of their choice, but will have the sat­is­fac­tion of watch­ing their old lounge suite be­ing blown to pieces.

The com­pe­ti­tion closes on Thurs­day at 5pm, and the plunger will be pushed at noon on Satur­day on farm­land above Plim­mer­ton.

As well as pro­mot­ing its busi­ness, Liv- ing HQ wanted to raise aware­ness that a dodgy couch can have a neg­a­tive ef­fect on one’s health and pos­ture, says owner Jeff Elias.

‘‘We put peo­ple through a fit­ting process, give you dif­fer­ent op­tions and try to go that ex­tra mile. All our prod­ucts are Kiwi-made.’’

On Satur­day Mr Elias ex­pects a big fire­ball when the old couch explodes. A lo­cal ‘‘con­struc­tion blast­ing’’ ex­pert will do the hon­ours, in a con­trolled en­vi­ron­ment in an old fer­tiliser silo, where hardhats and hi-vis­i­bil­ity vests will be com­pul­sory.

The ex­plo­sion is ex­pected to be vis­i­ble from the Palmers and Liv­ing HQ car park. It will be filmed with footage later loaded to YouTube.

‘‘I think it’s go­ing to be fun; there’s a 12-year-old boy in all of us that likes to see things blown up. We wanted to do some­thing a bit wacky.’’

Who gets to de­press the plunger will be the sub­ject of a Trade Me auc­tion, with pro­ceeds go­ing to char­ity.

Mr Elias has re­ceived a num­ber of emails al­ready, and Kapi-Mana News can con­firm some of the couch can­di­dates look sad in­deed. One has been serv­ing a fam­ily since the early 1970s.

Ex­plo­sive idea: This fine piece of lounge fur­ni­ture will not be

blown up on Satur­day, but Liv­ing HQ owner Jeff Elias says it is an ex­am­ple of what the win­ning

en­trant may take home. He is pic­tured with daugh­ters Lily

and Mag­gie.

Email jelias@par­ to sub­mit a pic­ture and a writ­ten ex­pla­na­tion as to why your couch is so aw­ful. Mr Elias says he will choose a top three and per­son­ally in­spect each be­fore com­ing to a de­ci­sion. En­tries must fea­ture couches reg­u­larly used, not ones gath­er­ing cob­webs in the garage or re­cently sal­vaged from a dump.

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