West­pac Sta­dium mem­ber­ship pack­ages to al­ter

Kapi-Mana News - - NEWS - By JIM CHIPP

When West­pac Sta­dium’s orig­i­nal mem­ber­ships and cor­po­rate boxes ex­pire in 2014, they are un­likely to be of­fered again in the same form.

The ex­pir­ing mem­ber­ships were iden­ti­fied as a com­mer­cial risk in the sta­dium trust’s re­port to coowner Welling­ton Re­gional Coun­cil at a re­cent meet­ing.

Sta­dium chief ex­ec­u­tive David Gray said af­ter the meet­ing that eco­nomic cir­cum­stances have changed since the orig­i­nal boxes and mem­ber­ships were sold.

‘‘Our ex­pec­ta­tion and cer­tain knowl­edge is that cer­tainly 15-year mem­ber­ships at that price won’t fly again. Peo­ple sup­ported us once be­cause we were a new sta­dium,’’ he said.

‘‘We’re go­ing out with a en­tirely dif­fer­ent of­fer; a new mar­ket place, a dif­fer­ent en­vi­ron­ment.’’

The sta­dium is about to be­gin re­search to find out what cur­rent and fu­ture mem­bers might want, be­fore mar­ket­ing be­gins in 2013.

Kapiti coun­cil­lor Nigel Wil­son raised the fu­ture of Welling­ton Phoenix, and its fi­nan­cial­lytrou­bled owner Terry Serepisos at the meet­ing.

Two of Mr Serepisos’ com­pa­nies have been placed in re­ceiver­ship and he and his var­i­ous com­pa­nies have been in court sev­eral times de­fend­ing re­ceiver­ship and bank­ruptcy pro­ceed­ings.

‘‘Serepisos; it looks like he’s dog tucker. Have they got a . . .?’’ he asked.

‘‘Plan B? Yes, they have got a plan B in terms of po­ten­tial spon­sors and so on,’’ in­ter­jected coun­cil chair­woman Fran Wilde.

Out­side the meet­ing Ms Wilde said there had been a lot of talk around town about al­ter­na­tive spon­sor­ship for the A League club.

‘‘Enough to lead me to con­clude that there are many par­ties want­ing the Phoenix to suc­ceed,’’ she said.

‘‘They have been great for Welling­ton and great for the sta­dium. Im­por­tant to note also that all spon­sor­ships ul­ti­mately change from time to time and I know from per­sonal ex­pe­ri­ence that peo­ple in Welling­ton will go the ex­tra mile to make sure we keep a suc­cess­ful event or team.’’

Mr Gray said he was rea­son­ably con­fi­dent the Phoenix would still be around next year.

‘‘ Terry him­self has been re­mark­able in terms of what he has achieved, given the pres­sure he is un­der. We sup­port him fully as he tries to sort those things out,’’ he said.

‘‘I do think it’s an in­cred­i­bly strong brand, and com­mon-sense tells us that peo­ple will sup­port that. That’s what’s hap­pened in Aus­tralia.

‘‘Terry has cre­ated a stronger brand re­ally than some of those Aussie fran­chises.’’

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.