Tackling te reo for the future
Porirua born and raised rugby star Tamati Ellison is fronting an online video campaign to generate awareness for Maori Language Week.
The clip, Manaakitanga Moments, has been made for Te Taura Whiri i te Reo Maori (the Maori Language Commission).
In the two-part promo, Ellison dreams of being a rugby star only to be brought back to reality by ‘‘Nan’’, played by Puti Mackey.
Ellison, a product of Northern United who went on to play for the Hurricanes and All Blacks, is passionate about te reo Maori and enjoyed playing the lead role in the promo.
‘‘I think it’s important that Maori and the entire nation nurture and grow our language so that we can empower others by sharing what makes Aotearoa unique.’’
Various themes of manaakitanga (sharing, caring or hospitality) are woven into the narrative.
Te Taura Whiri i te Reo Maori chief executive Glenis PhilipBarbara says manaakitanga is a broad theme and can be interpreted many ways.
‘‘In these promos we have chosen to apply manaakitanga to a rugby context as a means of acknowledging our national role as hosts for Rugby World Cup 2011.
‘‘But manaakitanga can also mean showing kindness, caring for others, treating people with respect, nurturing relationships and more.
‘‘As such, we hope to see a range of projects and initiatives across the nation reflecting this theme throughout Maori Language Week.’’
Part one of the promo was released last week, and the second instalment yesterday. The promos will also feature on Maori Television in the leadup to Maori Language Week which begins on July 4.
Ms Philip-Barbara says they are grateful to Ellison for lending his profile and support to the language this year.
‘‘His contribution alongside the contributions of the nation throughout Maori Language Week will help build recognition for the language as a living treasure.’’
See the promo on YouTube channel Arohatia Te Reo or visit tetaurawhiri.govt.nz or koreromaori.co.nz.