Tack­ling te reo for the fu­ture

Kapi-Mana News - - NEWS -

Porirua born and raised rugby star Ta­mati Ellison is fronting an on­line video cam­paign to gen­er­ate aware­ness for Maori Lan­guage Week.

The clip, Man­aak­i­tanga Mo­ments, has been made for Te Taura Whiri i te Reo Maori (the Maori Lan­guage Com­mis­sion).

In the two-part promo, Ellison dreams of be­ing a rugby star only to be brought back to re­al­ity by ‘‘Nan’’, played by Puti Mackey.

Ellison, a prod­uct of North­ern United who went on to play for the Hur­ri­canes and All Blacks, is pas­sion­ate about te reo Maori and en­joyed play­ing the lead role in the promo.

‘‘I think it’s im­por­tant that Maori and the en­tire nation nur­ture and grow our lan­guage so that we can em­power oth­ers by shar­ing what makes Aotearoa unique.’’

Var­i­ous themes of man­aak­i­tanga (shar­ing, car­ing or hos­pi­tal­ity) are wo­ven into the nar­ra­tive.

Te Taura Whiri i te Reo Maori chief ex­ec­u­tive Gle­nis PhilipBar­bara says man­aak­i­tanga is a broad theme and can be in­ter­preted many ways.

‘‘In these pro­mos we have cho­sen to ap­ply man­aak­i­tanga to a rugby con­text as a means of ac­knowl­edg­ing our na­tional role as hosts for Rugby World Cup 2011.

‘‘But man­aak­i­tanga can also mean show­ing kind­ness, car­ing for oth­ers, treat­ing peo­ple with re­spect, nur­tur­ing re­la­tion­ships and more.

‘‘As such, we hope to see a range of projects and ini­tia­tives across the nation re­flect­ing this theme through­out Maori Lan­guage Week.’’

Part one of the promo was re­leased last week, and the sec­ond in­stal­ment yes­ter­day. The pro­mos will also fea­ture on Maori Tele­vi­sion in the leadup to Maori Lan­guage Week which be­gins on July 4.

Ms Philip-Bar­bara says they are grate­ful to Ellison for lend­ing his pro­file and sup­port to the lan­guage this year.

‘‘His con­tri­bu­tion along­side the con­tri­bu­tions of the nation through­out Maori Lan­guage Week will help build recog­ni­tion for the lan­guage as a liv­ing trea­sure.’’

See the promo on YouTube chan­nel Aro­ha­tia Te Reo or visit tetau­rawhiri.govt.nz or ko­reromaori.co.nz.

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