The pick of the film fes­ti­val fare

Kapi-Mana News - - FILM FESTIVAL -

Priyanka’s pick

POM Won­der­ful Presents: The Great­est Movie Ever Sold, USA (2011)

Mor­gan Spur­lock put his body on the line and risked car­dio­vas­cu­lar melt­down in 2004 when he ate only McDon­ald’s for a month and doc­u­mented it for Su­per Size Me.

He’s back this year with his at­tack on the bil­lion-dol­lar busi­ness that is prod­uct place­ment in

Tabloid Hol­ly­wood. The ti­tle it­self should tell you how wide­spread prod­uct place­ment is and re­port­edly, Spur­lock’s en­tire movie was funded by spon­sor­ship.

The film-maker even man­aged to con­vince the city of Al­toona, Penn­syl­va­nia (home of Sheetz, one of the movie’s ma­jor spon­sors) to of­fi­cially change its name to ‘POM Won­der­ful Presents: The Great­est Movie Ever Sold, Penn­syl­va­nia’ for 60 days to help pro­mote the film.

Spur­lock asks a sim­ple ques­tion among all the mar­ket­ing an­tics – backed by the right brands, could a doc­u­men­tary reach the same mar­ket­ing suc­cess as Hol­ly­wood’s lat­est block­buster?

A great satir­i­cal look at the wide­spread use of ad­ver­tis­ing in our ev­ery­day lives.

Screen­ings: Em­bassy (Aug 3, 6.15pm, Aug 4, 11am). Matt’s pick: The Guard, Ire­land (2011) There are enough con­nec­tions to In Bruges – one of 2009’ s best, fun­ni­est pic­tures – to put John Michael McDon­agh’s The Guard at the top of my fes­ti­val hit list.

Bren­dan Glee­son in an odd cou­ple rou­tine, Gaelic gal­lows ban­ter and bursts of sober­ing vi­o­lence – I’m sold. Not to men­tion, McDon­agh’s brother Martin di­rected the Glee­son/ Colin Far­rell hit­men-stuck-in-Bel­gium clas­sic.

The Guard sees Glee­son as a bullish Ir­ish guard posted to the boon­docks of the Con­nemara re­gion. It’s a quiet ex­is­tence, where he can hap­pily throw his weight around, that is un­til a body washes up and he’s forced to work with Don Chea­dle’s FBI agent.

The buddy cop genre has been given some ap­palling treat­ment in re­cent times ( Cop Out any­one?), but the buzz is pos­i­tive that McDon­agh has crafted a re­fresh­ing, rol­lick­ing mis­ad­ven­ture.

Screen­ings: Pent­house (Aug 6, 8.30pm), Em­bassy ( Aug 10, 3.45pm; Aug 12, 9.15pm). Ben’s pick: Tabloid, USA (2010) Its not of­ten a film lit­er­ally saves a life but that could be said of Er­rol Morris’ 1988 doc­u­men­tary The Thin Blue Line.

The ev­i­dence put for­ward in that film helped se­cure the re­lease POM Presents: The Great­est Movie Ever Sold. from prison of a man con­victed of killing a Dal­las po­lice­man in 1976.

Er­rol Morris’ lat­est of­fer­ing is a more light­hearted af­fair. Tabloid shines a spot­light on the sor­did an­tics of a for­mer Amer­i­can beauty queen in 1970s Eng­land. Joyce McKinney found her­self at the cen­tre of a tabloid storm af­ter be­ing ac­cused of kid­nap­ping and im­pris­on­ing her Mor­mon ex-lover in the name of true love.

This is just the first of many ri­otous rev­e­la­tions the doc­u­men­tary serves up, many of them re­layed with dis­arm­ing can­dour by the some­what delu­sional McKinney her­self. Truth takes a back­seat as this un­hinged at­ten­tion seeker col­lides with the gos­sip-hun­gry UK tabloids in this hi­lar­i­ous tale of how a scan­dal cre­ated Eng­land’s first Z-list celebrity.

Screen­ings: Pent­house (Aug 2, 9pm), Para­mount (Aug 4, 4pm), Em­bassy (Aug 6, 9.15pm).

Scan­dalous: 1970s

sen­sa­tion Joyce McKinney.

Sell out: Mor­gan Spur­lock puts the spot­light on prod­uct place­ment in Hol­ly­wood movies in

Pride of the Ir­ish: Bren­dan Glee­son has his hands full in The Guard.

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