What do we want this Christmas?
We turn to the Internet for practically everything these days, and the first stop is usually Google. With Christmas shopping, parties and family gettogethers to organise, how does Google come to the rescue? Priyanka Bhonsule tracks New Zealand’s search ha
What is it about festive, cheesy music that gets people in the spirit of Christmas?
That seems to be the thing we search for most often when we type ‘‘Christmas’’ into Google.
Google Correlate is a feature that finds search patterns after tracking users habits; for example typing in ‘‘ mittens’’ might show what other related things people are searching for, such as ‘‘knitted hat’’ and ‘‘puffy jacket’’. Searching ‘‘Christmas’ reveals that the top related searches are musical.
From Bing Crosby to John Denver, followed by types of music like ‘‘ rock ’n roll Christmas’’ and ‘‘ Christmas jazz’’.
‘‘Candy’’ and ‘‘Santa’s elves’’ also make an appearance in the related searches, most likely by children, while Jesus is far down the list.
For some, Christmas is really about the presents so what will you be getting in your stocking this year?
If Correlate results are anything to go by, expect more musical gifts as ‘‘ karaoke Christmas’’ and ‘‘piano’’ make an appearance in the top 10 related searches for ‘‘ Christmas presents’’.
Tough economic conditions show their effect as ‘‘creative Christmas’’ and ‘‘ homemade gifts’’ make it into the top 10 as well.
Plenty of people want to offer the best on Christmas morning so ‘‘top ten christmas gifts’’ and ‘‘ perfect christmas gift’’ are popular related searches, and some are giving back with ‘‘ christmas donations’’ being searched for too.
Clearly, some are not expecting to be delighted with their loot. ‘‘ Christmas gift exchange’’ was one of the top related search.
And while Google is tracking and correlating search patterns, the search results themselves are interesting.
What about searching ‘‘perfect Christmas gift’’?
Well, you can always buy a goat.
Buy a Goat, a charitable gift for life for a family living in poverty is the top link.
This is followed by a link from Askmen.com listing 25 gifts men would like most for the festive season.
FYI, the top three gifts are a pair of high-powered binoculars, mobile phone and a portable sat- ellite radio receiver.
There is also a link to the Darts Warehouse, and firearms are apparently the perfect stocking fillers.
Change the setting to New Zealand pages and lot of the links are real estate; apparently for Kiwis, new house equals perfect Christmas gift.
Meanwhile, a search for ‘‘ creative Christmas’’ shows how to make your desktop look more festive with Top 40 Christmas wallpapers, unusual Christmas trees and unique gift ideas, which include non-violent, educational gifts for children and naming stars.
Google Trends analyses searches to compare the interest in a topic over time, in different countries.
A search for Christmas in New Zealand returns predictable results – while numbers skim the bottom of the graph for most of the year, come October and it spikes, hitting large numbers right up until December and sometimes into January.
For the 90 days between September 7 to December 5, searches for Christmas cards and gifts were the fastest rising in New Zealand.
Christmas parades were next on the list, most likely families wanting to know when their local parades were on.
Christmas googled: It’s folk in the provinces rather than the big cities who are turning to Google for festive inspiration, according to this Google Christmas search graph.