Shop testing waters before the festivals
He’s better known for his music but Fat Freddy’s Drop musician Iain Gordon has opened up shop in Paekakariki.
Mr Gordon, with his partner Ema Pomare, has fitted out the old hardware store on Ames St, which Mr Gordon had been using as a music studio.
‘‘I kicked him out because he wasn’t making enough music,’’ said Miss Pomare.
Mr Gordon, who is also a member of The Yoots, now spends his time making music at a Wellington studio.
It is the couple’s first foray in to the retail business but Mr Gordon’s not about to give up his musical ‘‘day/night’’ job.
Miss Pomare, a full-time mum of their two boys, is taking on most of the shifts at the store.
The temporary ‘‘pop-up shop’’ opened its doors on November 25, a month after Mr Gordon returned from a Fat Freddy’s tour in Europe, and will close on Christmas Eve, just before summer music festivals start to heat up.
Shop! Shop!, as the store is called, was a collaborative effort, said Miss Pomare.
The couple has a connection to everything they sell, from Al Brown’s cook books to CDS by Kiwi musicians and hats made by Petone company Hills Hats.
The eclectic mix of items includes snow peas planted by the couple’s seven-year-old son Eru.
‘‘We’ll probably even sell a meat thermometer or two for good measure, as that was the last thing our family bought from the hardware store many years ago,’’ said Miss Pomare.
‘‘If [the shop is] well supported then we will look at opening on a permanent basis. This is very much testing the waters,’’ she said.
Family affair: Ema Pomare and Iain Gordon, with their children Eru, holding his snow peas, and Francis. Miss Pomare is selling her own Go get pipis kit, comprising a basket, tide timetables, pipi cooking guide and a map. ‘‘We love getting pipis but we rarely ever see anyone else going out and getting them,’’ she said.