Shop test­ing wa­ters be­fore the fes­ti­vals

Kapi-Mana News - - NEWS - By TASHA BLACK

He’s bet­ter known for his mu­sic but Fat Freddy’s Drop mu­si­cian Iain Gor­don has opened up shop in Paekakariki.

Mr Gor­don, with his part­ner Ema Po­mare, has fit­ted out the old hard­ware store on Ames St, which Mr Gor­don had been us­ing as a mu­sic stu­dio.

‘‘I kicked him out be­cause he wasn’t mak­ing enough mu­sic,’’ said Miss Po­mare.

Mr Gor­don, who is also a mem­ber of The Yoots, now spends his time mak­ing mu­sic at a Welling­ton stu­dio.

It is the cou­ple’s first foray in to the re­tail busi­ness but Mr Gor­don’s not about to give up his mu­si­cal ‘‘day/night’’ job.

Miss Po­mare, a full-time mum of their two boys, is tak­ing on most of the shifts at the store.

The tem­po­rary ‘‘pop-up shop’’ opened its doors on Novem­ber 25, a month af­ter Mr Gor­don re­turned from a Fat Freddy’s tour in Europe, and will close on Christ­mas Eve, just be­fore sum­mer mu­sic fes­ti­vals start to heat up.

Shop! Shop!, as the store is called, was a col­lab­o­ra­tive ef­fort, said Miss Po­mare.

The cou­ple has a con­nec­tion to every­thing they sell, from Al Brown’s cook books to CDS by Kiwi mu­si­cians and hats made by Pe­tone com­pany Hills Hats.

The eclec­tic mix of items in­cludes snow peas planted by the cou­ple’s seven-year-old son Eru.

‘‘We’ll prob­a­bly even sell a meat thermometer or two for good mea­sure, as that was the last thing our fam­ily bought from the hard­ware store many years ago,’’ said Miss Po­mare.

‘‘If [the shop is] well sup­ported then we will look at open­ing on a per­ma­nent ba­sis. This is very much test­ing the wa­ters,’’ she said.

Fam­ily af­fair: Ema Po­mare and Iain Gor­don, with their chil­dren Eru, hold­ing his snow peas, and Fran­cis. Miss Po­mare is sell­ing her own Go get pipis kit, com­pris­ing a bas­ket, tide timeta­bles, pipi cook­ing guide and a map. ‘‘We love get­ting pipis but we rarely ever see any­one else go­ing out and get­ting them,’’ she said.

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