Local radio popular option
Atiawa Toa FM came out on top for Maori listeners in Porirua in a recent survey.
The Hutt-based radio station’s operations manager, Ian Bartrum, says the station has always had a strong audience from this side of Haywards Hill.
The survey, conducted on behalf of all the main and independent radio networks, is the first for 2012. Region- wide, Atiawa ranks fourth with Maori listeners over the age of 10 but has a third of the breakfast and 9am till noon listeners in Porirua, making it the most popular.
The large Maori and Pacific population, along with Atiawa’s linkage with Ngati Toa, means the station has ‘‘ strong connections’’ here. One third of its programming is in Maori, from noon till 4pm and 8pm till midnight during the week.
Mr Bartrum says the station’s regular slots with Porirua City Council and Ngati Toa, the Saturday morning sports show and playing contemporary music such as soul, R&B and hip-hop make it appealing to the 15 to 44 age group.
‘‘Our desire to promote Maori language and culture is serving us well. We’re a local station for local people, with local information. People appreciate that.’’
Atiawa Toa FM can be received on 94.9FM.
Winning breakfast: Atiawa Toa FM’S breakfast announcer Noel Woods is part of the successful team shadowing some of the big name radio stations, according to recent survey results.