Lo­cal ra­dio pop­u­lar op­tion

Kapi-Mana News - - NEWS - By KRIS DANDO

Ati­awa Toa FM came out on top for Maori lis­ten­ers in Porirua in a re­cent sur­vey.

The Hutt-based ra­dio sta­tion’s op­er­a­tions man­ager, Ian Bartrum, says the sta­tion has al­ways had a strong au­di­ence from this side of Hay­wards Hill.

The sur­vey, con­ducted on be­half of all the main and in­de­pen­dent ra­dio net­works, is the first for 2012. Re­gion- wide, Ati­awa ranks fourth with Maori lis­ten­ers over the age of 10 but has a third of the break­fast and 9am till noon lis­ten­ers in Porirua, mak­ing it the most pop­u­lar.

The large Maori and Pa­cific pop­u­la­tion, along with Ati­awa’s link­age with Ngati Toa, means the sta­tion has ‘‘ strong con­nec­tions’’ here. One third of its pro­gram­ming is in Maori, from noon till 4pm and 8pm till mid­night dur­ing the week.

Mr Bartrum says the sta­tion’s reg­u­lar slots with Porirua City Coun­cil and Ngati Toa, the Satur­day morn­ing sports show and play­ing con­tem­po­rary mu­sic such as soul, R&B and hip-hop make it ap­peal­ing to the 15 to 44 age group.

‘‘Our de­sire to pro­mote Maori lan­guage and cul­ture is serv­ing us well. We’re a lo­cal sta­tion for lo­cal peo­ple, with lo­cal in­for­ma­tion. Peo­ple ap­pre­ci­ate that.’’

Ati­awa Toa FM can be re­ceived on 94.9FM.

Photo: SUP­PLIED

Win­ning break­fast: Ati­awa Toa FM’S break­fast an­nouncer Noel Woods is part of the suc­cess­ful team shad­ow­ing some of the big name ra­dio sta­tions, ac­cord­ing to re­cent sur­vey re­sults.

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