A nudge in the right di­rec­tion

Kapi-Mana News - - NEWS -

Welling­ton band The Nudge has teamed up with the re­gional coun­cil to pro­mote car­pool­ing.

A video fea­tur­ing the band on a car­pool­ing jour­ney has been pro­duced to cel­e­brate the trans­for­ma­tion of the Welling­ton re­gion’s Let’s Car­pool scheme into a na­tional ven­ture.

Let’s Car­pool is an on­line ser­vice that helps com­muters find car­pool­ing part­ners. Users key in de­tails on where their com­mute would start and end. They then re­ceive an email de­tail­ing car­pool op­tions.

More than 2200 peo­ple have reg­is­tered with Let’s Car­pool in Welling­ton since it was set up three years ago.

The per­cent­age of par­tic­i­pants who drove alone to work de­creased from 35.7 per cent to 28.6 per cent be­tween 2009 and 2012.

Greater Welling­ton chair­woman Fran Wilde says she ex­pects the na­tional Let’s Car­pool web­site to be as suc­cess­ful as the Welling­ton site.

‘‘A na­tional car­pool­ing web­site makes ex­cel­lent sense.

‘‘It en­ables peo­ple to car­pool across re­gions so, for ex­am­ple, if you live in Otaki but work in Palmer­ston North, you can use just the one site to look for car­pool­ing part­ners. No more search­ing mul­ti­ple web­sites.

‘‘It also saves on ad­min­is­tra­tive costs. In­stead of each coun­cil fork­ing out money for our own web­sites, soft­ware and mar­ket­ing ac­tiv­i­ties we’re pool­ing re­sources and cut­ting the costs.’’

Visit letscar­pool.govt.nz/in-your-area/welling­ton­re­gion

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