A nudge in the right direction
Wellington band The Nudge has teamed up with the regional council to promote carpooling.
A video featuring the band on a carpooling journey has been produced to celebrate the transformation of the Wellington region’s Let’s Carpool scheme into a national venture.
Let’s Carpool is an online service that helps commuters find carpooling partners. Users key in details on where their commute would start and end. They then receive an email detailing carpool options.
More than 2200 people have registered with Let’s Carpool in Wellington since it was set up three years ago.
The percentage of participants who drove alone to work decreased from 35.7 per cent to 28.6 per cent between 2009 and 2012.
Greater Wellington chairwoman Fran Wilde says she expects the national Let’s Carpool website to be as successful as the Wellington site.
‘‘A national carpooling website makes excellent sense.
‘‘It enables people to carpool across regions so, for example, if you live in Otaki but work in Palmerston North, you can use just the one site to look for carpooling partners. No more searching multiple websites.
‘‘It also saves on administrative costs. Instead of each council forking out money for our own websites, software and marketing activities we’re pooling resources and cutting the costs.’’