Online to cut crime
Crime prevention advice is moving from people’s letterboxes to their inboxes, as a police-affiliated charity moves into the brave new world of crowdfunding and social media.
For two decades Crime Prevention Community has distributed free journals to letterboxes around the country, advising people on crime matters like the symptoms of drug abuse and family violence counsel.
Taking the concept into the 21st century has been the task of Titahi Bay’s Jeremy Andersen, the charity’s campaign director for 12 years.
‘‘The journals are very static. We want to create a community,’’ Mr Andersen says.
A key part of the website will be members sharing their own crime prevention tips.
‘‘It’s not just police telling people or us telling people, it’s the community giving each other advice,’’ Mr Andersen says. ‘‘It’s like a glorified neighbourhood watch, on a national level.’’
Crime Prevention Community was set up in the late 1990s by a group of senior police called the Police Managers’ Guild Trust.
Funding crime prevention groups has been a huge part of its work in that time – in 10 years $3 million has been handed out to groups like Women’s Refuge and school drug prevention group DARE.
Moving to the web has allowed Mr Andersen to experiment with microfunding, where people vote online to award business funding to an organisation – the more votes, the bigger amount.
Microfunding is a win-win situation, where charities get funds and businesses get logo recognition and good public relations, he says.
While Crime Prevention Community’s medium might have transformed, its message has remained the same, Mr Andersen says.
‘‘The whole purpose of our information is to arm people with knowledge and tools to be safe.’’
Visit Crime Prevention Community at thecpc. org.nz or on Facebook for ‘‘Crime Prevention Community’’.