Students’ sweet idea ben­e­fits breast can­cer

Kapi-Mana News - - NEWS - By KRIS DANDO

The bright ideas of five school students and the most suc­cess­ful prod­uct launch ever by Whit­taker’s has led to a mas­sive wind­fall for the New Zealand Breast Can­cer Foun­da­tion.

Whit­taker’s pre­sented a cheque for just over $70,000 to the foun­da­tion’s chief ex­ec­u­tive, Van Hen­der­son, at the Els­don fac­tory last week, with the Sa­muel Mars­den Col­le­giate Karori students look­ing proudly on. Ear­lier this year, as part of a Young En­ter­prise project, they came up with the idea of pink choco­late to raise money for breast can­cer.

Their pitch to Whit­taker’s was so con­vinc­ing that the choco­latemaker adopted their idea, de­vel­oped a white rasp­berry choco­late block, and pledged to do­nate 20 cents for ev­ery block sold dur­ing Oc­to­ber, Breast Can­cer Month.

Whit­taker’s brand man­ager Holly Whit­taker said al­though they pledged to raise $25,000, the com­pany was mak­ing a larg­erthan-expected do­na­tion be­cause of the suc­cess of the prod­uct. They wanted to con­trib­ute to a wor­thy cause and cel­e­brate the students’ idea.

‘‘The re­sponse has been in­cred­i­ble. We think peo­ple have been re­ally treat­ing them­selves or their loved ones to white rasp­berry choco­late know­ing that they are sup­port­ing the Breast Can­cer Foun­da­tion at the same time.

‘‘It’s been a de­light to work with the students, we’re very pleased to be sup­port­ing to­mor­row’s busi­ness lead­ers.’’

One of the five, Claudia Beau- mont, told Kapi-Mana News the ex­er­cise was an ex­cel­lent learn­ing ex­pe­ri­ence, work­ing with the dif­fer­ent or­gan­i­sa­tions to de­liver a prod­uct.

‘‘We tripled our own ex­pec­ta­tions [money raised] and it was awe­some to get that end re­sult and raise aware­ness for breast can­cer.’’

Tick­led pink: Sa­muel Mars­den Col­le­giate Karori students Maddy Wil­liams, El­lie Cook, Claudia Beaumont, Mor­gan Archer and Katie Fitzsimons, with New Zealand Breast Can­cer Foun­da­tion chief ex­ec­u­tive Van Hen­der­son with some of the white rasp­berry choco­late blocks.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.