$60k re­brand for city cen­tre

Kapi-Mana News - - NEWS -

Porirua City Coun­cil hopes a re­brand will cre­ate a buzz around its $18 mil­lion city cen­tre re­vi­tal­i­sa­tion pro­ject.

A $ 60,000 Saatchi & Saatchi de­sign was launched last night and has al­ready trans­formed a new park next to Porirua Stream.

A sump sta­tion in Lyt­tel­ton Ave has been painted with one of three colour­ful pat­terns cre­ated for the re­brand­ing, along­side match­ing bunt­ing, flags, in­for­ma­tion signs and a cof­fee cart.

The area has been re­named the Stream­side Quar­ter, and is the cur­rent fo­cus of the coun­cil’s re­vi­tal­i­sa­tion ef­forts.

Mayor Nick Leggett said he hoped the brand­ing would at­tract the at­ten­tion of busi­nesses and in­vestors.

‘‘The suc­cess of re­vi­tal­i­sa­tion will be mea­sured in new in­vest­ments, thriv­ing small busi­nesses, in­creased re­tail sales and shop­per num­bers, as well as com­mu­nity en­thu­si­asm for the city cen­tre,’’ he said.

Three other quar­ters have been cre­ated in the CBD. The Mar­ket Quar­ter takes in the Canopies and Cob­ham Court, and the Satur­day morn­ing mar­ket is ex­pected to dis­play the new brand­ing in com­ing weeks.

The Leisure Quar­ter en­com­passes Te Rau­paraha Arena and Pataka. Mr Leggett said he hoped to at­tract more events there and to make bet­ter use of Te Rau­paraha Park.

Ha­gley St and Norrie St’s role in con­nect­ing the CBD to the har­bour will also be em­pha­sised.

Like the Stream­side Quar­ter, the Har­bour Quar­ter draws at­ten­tion to Porirua’s waterside lo­ca­tion.

Mr Leggett said in­vest­ment was be­ing sought in the long term to de­velop the har­bour’s edge as a re­tail and leisure des­ti­na­tion.

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