$60k rebrand for city centre
Porirua City Council hopes a rebrand will create a buzz around its $18 million city centre revitalisation project.
A $ 60,000 Saatchi & Saatchi design was launched last night and has already transformed a new park next to Porirua Stream.
A sump station in Lyttelton Ave has been painted with one of three colourful patterns created for the rebranding, alongside matching bunting, flags, information signs and a coffee cart.
The area has been renamed the Streamside Quarter, and is the current focus of the council’s revitalisation efforts.
Mayor Nick Leggett said he hoped the branding would attract the attention of businesses and investors.
‘‘The success of revitalisation will be measured in new investments, thriving small businesses, increased retail sales and shopper numbers, as well as community enthusiasm for the city centre,’’ he said.
Three other quarters have been created in the CBD. The Market Quarter takes in the Canopies and Cobham Court, and the Saturday morning market is expected to display the new branding in coming weeks.
The Leisure Quarter encompasses Te Rauparaha Arena and Pataka. Mr Leggett said he hoped to attract more events there and to make better use of Te Rauparaha Park.
Hagley St and Norrie St’s role in connecting the CBD to the harbour will also be emphasised.
Like the Streamside Quarter, the Harbour Quarter draws attention to Porirua’s waterside location.
Mr Leggett said investment was being sought in the long term to develop the harbour’s edge as a retail and leisure destination.