New-look City Centre
Porirua’s re-imagined city centre will comprise four distinct but complementary quarters, beginning with works already completed on the Streamside Quarter. The new branding concept, developed by Saatchi & Saatchi for the Council, envisages the creation of Streamside, Market, Leisure and Harbour Quarters. Mayor Nick Leggett said the new concept will help guide investment priorities during the life of the 10-year, $18 million revitalisation plan. “Each quarter builds on distinctive strengths that, together, will create a seamless and appealing city environment, with strong connections to the Porirua Stream area and harbour.” Porirua Chamber of Commerce CEO Holly Thompson says identifying areas of focus and highlighting work the Council will be doing in each area, will provide much greater clarity for
investors and businesses. “The new branding also provides a framework for existing businesses to identify with and leverage off in their own marketing and promotion,” she says.