New-look City Cen­tre

Kapi-Mana News - - NEWS -

Porirua’s re-imag­ined city cen­tre will com­prise four dis­tinct but com­ple­men­tary quar­ters, be­gin­ning with works al­ready com­pleted on the Stream­side Quar­ter. The new brand­ing con­cept, de­vel­oped by Saatchi & Saatchi for the Coun­cil, en­vis­ages the cre­ation of Stream­side, Mar­ket, Leisure and Har­bour Quar­ters. Mayor Nick Leggett said the new con­cept will help guide in­vest­ment pri­or­i­ties dur­ing the life of the 10-year, $18 mil­lion re­vi­tal­i­sa­tion plan. “Each quar­ter builds on dis­tinc­tive strengths that, to­gether, will cre­ate a seam­less and ap­peal­ing city en­vi­ron­ment, with strong con­nec­tions to the Porirua Stream area and har­bour.” Porirua Cham­ber of Com­merce CEO Holly Thomp­son says iden­ti­fy­ing ar­eas of fo­cus and high­light­ing work the Coun­cil will be do­ing in each area, will pro­vide much greater clar­ity for

in­vestors and busi­nesses. “The new brand­ing also pro­vides a frame­work for ex­ist­ing busi­nesses to iden­tify with and lever­age off in their own mar­ket­ing and pro­mo­tion,” she says.

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