Busi­ness blooms for Porirua florist


A Porirua busi­ness owner is urg­ing oth­ers to fol­low her lead and get be­hind the coun­cils at­tempts to re­vi­talise the city cen­tre.

Tracey King owns Black Rose Florist and has re­cently shifted her busi­ness to Hartham Pl, a move she says is al­ready pay­ing off.

‘‘It’s al­ready picked up in the city cen­tre and the coun­cil are be­ing re­ally proac­tive in fill­ing the empty shops and or­gan­is­ing events.

‘‘We as busi­ness own­ers should sup­port them. If we want it to get bet­ter, then busi­ness own­ers need to get be­hind the coun­cil and take the risk.’’

King moved her busi­ness from the Har­bour­side Com­plex on Paru­moana St which, ini­tially wor­ried her clients.

‘‘Peo­ple are sick of see­ing lo­cal busi­nesses close and when they saw us mov­ing they were pan­ick­ing so it was nice to be able to tell them we were only shift­ing.

‘‘We’re hop­ing other peo­ple will join us, coun­cil have re­ally backed us - they want to see this area get bet­ter and stronger.’’

Black Rose Florist started 18 years ago and spent 12 years trad­ing in the North City Mall be­fore mov­ing to the Paru­moana St lo­ca­tion six years ago.

King man­aged the shop and bought it from her mother as a ‘fam­ily friendly’ busi­ness for her four chil­dren.

‘‘I was raised in the back of the shop, we had a cot and when my son was born he came to work at a week old and would sleep there as well.

‘‘It makes me more com­pas­sion­ate for my staff when they have sick kids, it means they can bring them to work.’’

She em­ployed two full time staff and said it was the ser­vice you got from a florist that made cus­tomers re­turn.

‘‘Any­one can sell flow­ers, but we’re so cus­tomer ori­en­tated and we re­ally get to know our cus­tomers and be­come friends.

‘‘You’re there for all the big oc­ca­sions and im­por­tant parts of their lives - you do wed­dings, then they come back for an­niver­saries and then for ba­bies, you get to see all the mile­stones.’’

King be­lieved the act of giving flow­ers would al­ways stand the test of time.

‘‘It’s the smell and the colour, like per­fume or a paint­ing, that make you feel some­thing. It’s like send­ing thoughts to peo­ple, the flow­ers are the ves­sel for a mes­sage.

Tracey King says a move to the city cen­tre has been good for her busi­ness

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